A bizarre new DEI ad for car brand Jaguar has been widely mocked as ‘woke’ and ‘outdated’ by social media users.

Jaguar released a new logo treatment along with other branding today that they themselves describe as a ‘new era’, seismic change’ and ‘bold’. All three of those things are true, but in the worst possible way. Their branding looks like a cross between Andy Warhol and Max Headroom, with a healthy splash of woke DEI thrown in for good measure. That’s kind of funny when you consider one of their taglines is ‘copy nothing’. Missing from the new release were any and all images of a Jaguar car. Interesting choice. So what are they selling? Good question.

“Likewise also as it was in the days of Lot; they did eat, they drank, they bought, they sold, they planted, they builded; But the same day that Lot went out of Sodom it rained fire and brimstone from heaven, and destroyed them all. Even thus shall it be in the day when the Son of man is revealed.” Luke 17:28-30 (KJB)

Woke and DEI function as a virus for the mind, that once infected, cease to operate in any sort of a logical or rational way. Anything that becomes woke is always degraded, a laughingstock, woke has never once made anything it touches better. Woke and DEI, otherwise known as diversity equity and inclusion, are actually a form of mass hypnosis to create a hive mind that the people at the top control. Adolf Hitler and Nazi Germany are an excellent example of what it looks like when a hive mind is created and then taken over. What is Jaguar actually selling? The hive mind.

‘Woke’ and ‘outdated’ rebrand for classic car brand Jaguar roasted

FROM THE NY POST: The venerable British marque, now owned by Indian multinational Tata Group as part of Jaguar Land Rover Automotive, shared the 30-second clip on social media on Tuesday with the caption, “Copy nothing.”

Notably missing from the ad — which features similarly bold taglines like “create exuberant,” “live vivid” and “delete ordinary” — is an actual Jaguar. It opts instead for something more resembling a Paris fashion show, featuring a group of mixed-race, ambiguously gendered catwalk models in bright colors strutting and posing on abstract sets.

The clip has been viewed more than 6.6 million times on X, sparking backlash from many viewers.

“Do you sell cars?” Tesla chief executive Elon Musk wrote.

“Edgy. Will it sell cars?” another user asked.

“Umm, where are the cars in this ad? Is this for fashion?” a third said.

Jaguar’s X account replied, “Think of this as a declaration of intent.”

Replying to a similar post Jaguar wrote, “The story is unfolding. Stay tuned.”

“What in the actual hell is this,” another X user said.

“The future,” Jaguar hit back.

One X user said “All this ad tells me is to not buy your car,” while another called it “the worst ad I’ve ever seen.”

Another added, “You don’t have to do this humiliation ritual anymore, you can just post a short video of a nice car and call it good.”

Conservative filmmaker Robby Starbuck said, “Fire your marketing team and drop the woke stuff. This just made me want to sell my Jaguar and I don’t even own a Jaguar.” Psychology professor Geoffrey Miller said, “People aren’t going to buy your car based on garish, outdated, woke virtue-signalling. They’ll buy it if it’s better than a Tesla. It isn’t.” READ MORE

Jaguar | Copy Nothing | Woke | DEI

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Minnesota’s Democratic Gov. Tim Walz signed legislation in 2023 that further enshrined the right to abortion and gender-affirming care into law and another that bans so-called conversion therapy.

Tim Walz is the Democratic Party nominee for vice president, and he very much has an agenda for America’s children as his tenure a governor of Minnesota clearly shows . If elected, Walz and Kamala Harris would make the surgical mutilation and castration of our nation’s children a high priority, and on a level that that Auschwitz “angel of death doctor” Josef Mengele could only have dreamed of. Have you ever watched Tim Walz on the campaign trail? He is very effeminate, and just may be preparing his own ‘coming out’ party. The 6-color LGBTQIA Pride banner is really a battle flag, and they are winning the war.

“They send forth their little ones like a flock, and their children dance.” Job 21:11 (KJB)

Under Barack Obama, transgenders became big business, and an entire generation of public school children were subjected to endless mental conditioning about gender from teachers guidance counsellors and through their classroom textbooks. Children bought the lie they were force-fed, and seemingly overnight, a brand-new category that has previously never existed was suddenly front and center. Tim Walz in 2023 signed bills into laws that created a ‘trans refuge state’ in Minnesota, and as vice president he and Harris will seek to do that to the other 49. This is wickedness on a level straight out of the Bible, this is worse than what the Nazis tried to do. If Kamala Harris and Tim Walz are elected, you will either be part of The Party, or you will be in the Resistance. I stand in complete opposition to the evil that’s coming, and indeed is already upon us. The question is where do you stand?

LAURA PERRY GOT SAVED LISTENING TO ONE OF OUR NTEB BIBLE STUDIES, AND BROKE FREE OF THE TRANSGENDER LIE. CLICK TO ORDER HER AMAZING TRUE STORY, AND GIVE IT TO SOMEONE YOU KNOW WHO IS STILL TRAPPED IN THE LIE.

Minnesota governor Tim Walz signs bills further enshrining abortion, gender-affirming care into law

FROM CNN: The new legislation enhances existing state law that makes access to abortion and gender-affirming care legal and opposes conversion therapy. Walz previously signed an executive order restricting conversion therapy in the state in 2021. And earlier this year, the Democratic governor codified the right to abortion in the state and signed an executive order in March directing state agencies to protect and support access to gender-affirming health care across the state.

“In Minnesota, we’re protecting rights – not taking them away,” Walz said in a statement on Twitter after signing the bills.

The laws Walz signed Thursday include the reproductive health care and gender-affirming care bills, HF366 and HF146, which will shield people from legal action that other states may levy over such care.

Listen as Kamala Harris VP pick Tim Walz promotes progressive values and Socialism. #TimWalz pic.twitter.com/J0kUjbkyu9

— Now The End Begins (@NowTheEndBegins) August 6, 2024

The legislation banning conversion therapy, HF16, which garnered only two Republican votes in the Senate, outlaws organized attempts to convert people who identify as lesbian, gay, bisexual, transgender, queer or questioning into straight or cisgender people.

The latest bills out of Minnesota stand in stark contrast with bills cracking down on gender-affirming care and abortion pushed by Republican-led states across the country and follows a trend of blue states enacting shield laws to become havens for those seeking abortions and gender-affirming treatment who may be traveling from states where the practices are banned. READ MORE

Gov. Tim Walz signs executive order providing legal protections for gender-affirming care for minors

Gov. Tim Walz signs bills for gender mutilation and castration of minors

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Guinness Book of World Records certifies largest-ever Drag Queen Story Hour At the ‘Loud & Proud’ Festival of Gayness in Philadelphia

The queer community is constantly stepping up their game, relentlessly pushing the envelope on what they can get away with, and this time they set a Guinness World Record for the most people ever to attend a Drag Queen Story Hour aimed at children. How ironic it is that this ‘milestone’ was achieved in the very same place where our Founding Fathers signed the Declaration of Independence and the United States Constitution. To say that America is no longer the nation we started out as would be a massive understatement.

“For we wrestle not against flesh and blood, but against principalities, against powers, against the rulers of the darkness of this world, against spiritual wickedness in high places.” Ephesians 6:12 (KJB)

One of the things we are so excited for in our new Bookstore in Palatka will be the start of the NTEB Children’s Bible Story Hour where we will read to them from the King James Bible. If the queers are not giving any let-up in their efforts to witness for Satan, then we as Christians cannot let up in our witness of the death, burial and resurrection of Jesus Christ. TO THE FIGHT!!!

START YOUR CHILDREN OFF RIGHT WITH THIS BEAUTIFUL KING JAMES DEVOTIONAL BIBLE, CLICK TO ORDER!!

Philly festival of gayness sets Guinness World Record for largest Drag Queen Story Hour aimed at children

FROM MICROSOFT START: Philadelphia leaders were on a mission to attract a record-setting number of guests to a drag event kicking off Pride Month, but safety concerns left them wary of promoting the event they hoped would make history. Federal officials last month warned of terrorists possibly targeting LGBTQ+ events. Stores, gyms and restaurants have faced bomb threats over Pride merchandise, inclusive policies or drag events. So on Friday, just one day before the drag story time in Philadelphia, organizers finally made the event public, describing their goal to set a record.

 “Kids and kids at heart will enjoy stories read by Philly’s most famous queens,” the event posting read. On Saturday, they met their goal.

Philadelphia claimed the first title for the largest attendance at a drag queen story time reading, Guinness World Records confirmed to The Washington Post.

“It was amazing to see that the community came out on literally such short notice, that they wanted to support this effort,” said Mark Segal, publisher of the Philadelphia Gay News.

The LGBTQ+ publication received the title for hosting the event, which brought together 263 people to hear five drag queens read stories. Segal said the story time was a chance to bring visibility to drag events, which some conservative politicians have sought to ban, claiming the events are inappropriate for children. Legislators have also introduced hundreds of bills targeting transgender rights, and more than a dozen states last year attempted to restrict drag shows.

First lady Jill Biden said during a stop at a Pittsburgh Pride event Saturday that legislation targeting LGBTQ+ rights serves “only one purpose: to spread hate and fear,” the Pennsylvania Capital-Star reported.

In Philadelphia, as hundreds gathered at the city’s National Constitution Center for the story time, Neil Frauenglass watched closely as a Guinness World Records official counted attendees’ red tickets. Guests included allies, activists and families with small children.

Minutes passed before the official looked up at Frauenglass and nodded.

“I knew that we got it,” said Frauenglass, chief marketing officer of Visit Philadelphia, a tourism agency that sponsored the event.

The record attempt was a large-scale version of a drag story time that Visit Philadelphia hosted last June in front of Independence Hall, where two drag queens read books to about 12 people. This year, Frauenglass had a different idea.

“We thought, we need to go big,” he said.

He contacted Guinness World Records and learned that there was no existing title for the most attended drag queen story time. To set the first record, Guinness said they would need at least 250 attendees, Frauenglass said. Guinness agreed to send an adjudicator to count attendees at the event, which Segal and Philadelphia Gay News would host. The last step was to invite the public to attend.

“Let’s get loud & proud,” read the online event page, which went live on Friday. It invited those in Philadelphia to “make history once again” after the Constitution and Declaration of Independence were famously signed in the city.

The Guinness official began counting tickets around 9:30 a.m. Per the guidelines, all guests had to stay in the event space while the drag queens started their readings. Segal and Frauenglass waited, watching in anticipation during the 10 minutes as the official counted the tickets.

They counted along in their heads and knew it would be a close call.

As the tally continued, Ian Morrison, a drag queen who has performed under the name Brittany Lynn for nearly 10 years, read “Hello, Philadelphia!,” a children’s book on the sights and history of the city. Morrison and the four other drag queens who performed didn’t realize they were reading to 263 attendees, surpassing the number needed for the record, until just before the official announcement. He said he hopes it will lead others to see Philadelphia’s event as a model for being “open and welcoming.”

“We are the founding city,” Morrison said, adding: “And if we do it, everybody else should take note of that.” READ MORE

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB