A bizarre new DEI ad for car brand Jaguar has been widely mocked as ‘woke’ and ‘outdated’ by social media users.

Jaguar released a new logo treatment along with other branding today that they themselves describe as a ‘new era’, seismic change’ and ‘bold’. All three of those things are true, but in the worst possible way. Their branding looks like a cross between Andy Warhol and Max Headroom, with a healthy splash of woke DEI thrown in for good measure. That’s kind of funny when you consider one of their taglines is ‘copy nothing’. Missing from the new release were any and all images of a Jaguar car. Interesting choice. So what are they selling? Good question.

“Likewise also as it was in the days of Lot; they did eat, they drank, they bought, they sold, they planted, they builded; But the same day that Lot went out of Sodom it rained fire and brimstone from heaven, and destroyed them all. Even thus shall it be in the day when the Son of man is revealed.” Luke 17:28-30 (KJB)

Woke and DEI function as a virus for the mind, that once infected, cease to operate in any sort of a logical or rational way. Anything that becomes woke is always degraded, a laughingstock, woke has never once made anything it touches better. Woke and DEI, otherwise known as diversity equity and inclusion, are actually a form of mass hypnosis to create a hive mind that the people at the top control. Adolf Hitler and Nazi Germany are an excellent example of what it looks like when a hive mind is created and then taken over. What is Jaguar actually selling? The hive mind.

‘Woke’ and ‘outdated’ rebrand for classic car brand Jaguar roasted

FROM THE NY POST: The venerable British marque, now owned by Indian multinational Tata Group as part of Jaguar Land Rover Automotive, shared the 30-second clip on social media on Tuesday with the caption, “Copy nothing.”

Notably missing from the ad — which features similarly bold taglines like “create exuberant,” “live vivid” and “delete ordinary” — is an actual Jaguar. It opts instead for something more resembling a Paris fashion show, featuring a group of mixed-race, ambiguously gendered catwalk models in bright colors strutting and posing on abstract sets.

The clip has been viewed more than 6.6 million times on X, sparking backlash from many viewers.

“Do you sell cars?” Tesla chief executive Elon Musk wrote.

“Edgy. Will it sell cars?” another user asked.

“Umm, where are the cars in this ad? Is this for fashion?” a third said.

Jaguar’s X account replied, “Think of this as a declaration of intent.”

Replying to a similar post Jaguar wrote, “The story is unfolding. Stay tuned.”

“What in the actual hell is this,” another X user said.

“The future,” Jaguar hit back.

One X user said “All this ad tells me is to not buy your car,” while another called it “the worst ad I’ve ever seen.”

Another added, “You don’t have to do this humiliation ritual anymore, you can just post a short video of a nice car and call it good.”

Conservative filmmaker Robby Starbuck said, “Fire your marketing team and drop the woke stuff. This just made me want to sell my Jaguar and I don’t even own a Jaguar.” Psychology professor Geoffrey Miller said, “People aren’t going to buy your car based on garish, outdated, woke virtue-signalling. They’ll buy it if it’s better than a Tesla. It isn’t.” READ MORE

Jaguar | Copy Nothing | Woke | DEI

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Artificial intelligence has recreated the ‘face of Jesus Christ’ from the Shroud of Turin that some believe was used to wrap him after his Crucifixion. AI is lying to you.

We live in an age of great deception that is combined with great tools with which to disseminate that deception on a global level never before seen in human history. The Shroud of Turin is an obvious fake based on John 20:7 in your King James Bible, but that doesn’t stop Roman Catholics who have made an idol out of it. Now with AI being applied to the Shroud, images of ‘what Jesus actually looked like!!’ are being published, and it’s all a deception, every bit of it. Deception is the first and greatest sign of the end times according to Jesus.

“And Jesus answered and said unto them, Take heed that no man deceive you. For many shall come in my name, saying, I am Christ; and shall deceive many.” Matthew 24:4,5 (KJB)

In our lukewarm Laodicean end-of-the-Church Age period in which we live, Christians are operating on feelings and emotions, doctrine is out the window exactly as Paul says it will be in 2 Timothy 4:-15. It is the preaching and teaching of Bible doctrine that keeps the Church on the straight and narrow path, remove that (and it has been removed), and you’ve destroyed the foundation on which the Church sits. Back in 2021, we told you about how you just might expect to see people claiming to have found the bones of Jesus, and you just might. You will never find on this Earth the Ark of the Covenant, the ‘holy grail’, the nails that pierced Jesus, or any of the wood from the cross they hung Him on. The Shroud of Turin? An obvious fake if you believe the Bible. Christian, you better climb inside your King James Bible and stay there for the duration, it’s the only safe space there is.

NO, THE ROMAN CATHOLIC CHURCH DID NOT GIVE YOU THE KING JAMES BIBLE, BUT THEY GAVE YOU ALL THE MODERN VERSIONS. THIS BOOK EXPLAINS ALL, CLICK TO ORDER!!

‘Face of Jesus’ unveiled by AI using Shroud of Turin after astonishing discovery

FROM THE DAILY EXPRESS UK: The Shroud of Turin has divided opinion for centuries, with some claiming an outline of Christ’s face can even be seen in the material. Others routinely dismiss it as a forgery but new technology used by Italian scientists suggests that the 14ft linen sheet may indeed date back to the time of Christ. And now, AI has been used to reinterpret the enigmatic holy relic to reveal the “true face of Jesus”. The Daily Express used cutting-edge AI imager Midjourney to create a simulation of the face behind the shroud.

The images appear to show Christ with long flowing hair and a beard – much like many classical depictions of him. There appears to be cuts and grazes around his face and body, pointing to the fact he had just been killed.

While sceptics believe an unknown 14th-Century artist faked the “shroud of the Messiah” using powdered paint on either a sculpture or the body of a model, many Catholics are convinced that the bolt of cloth was somehow imprinted with Christ’s image at the moment of resurrection.

In the 1980s, radiocarbon analysis determined that the cloth used to create the shroud dated from the mid-1300s, shortly before its documented history began.

But Dr. Liberato de Caro from Italy’s Institute of Crystallography, using a new method known as Wide-Angle X-ray Scattering, has sensationally claimed that the fabric is a good match for a similar sample that is confirmed to have come from the siege of Masada, Israel, in 55-74 AD. Dr de Caro has cast doubt on the accuracy of carbon dating. He wrote: “Moulds and bacteria, colonising textile fibres, and dirt or carbon-containing minerals, such as limestone, adhering to them in the empty spaces between the fibres that at a microscopic level represent about 50% of the volume, can be so difficult to completely eliminate in the sample cleaning phase, which can distort the dating.”

He added that, because the X-ray scattering technique is non-destructive, the same sample could be tested by labs around the world, helping to confirm his findings.

In additional support for his claims, Dr de Caro pointed out that tiny particles of pollen from the Middle East had been lodged between the fibres of the linen, ruling out the common belief that the shroud is a European forgery. While there is no hard evidence of the Shroud existing before the mid-1300s, a similar relic – which supporters believe was the same object – was reportedly stolen from a church in Constantinople a century before.

It bears the ghostly image of a man around six feet in height who bears wounds consistent with whipping and crucifixion. With the invention of photography at the end of the 19th Century, the shroud was photographed – revealing that the negative image was much more vivid than the faded “scorch mark” visible to the naked eye.

Over the years, a number of sceptics have attempted to recreate the centuries-old image, with mixed results. While the balance of probabilities lies with the object having been produced by an unidentified faker in the mid-1300s, whoever created it would have had remarkable, almost supernatural skill. READ MORE

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

OpenAI on Friday confirmed that it has disbanded a team devoted to mitigating the long-term dangers of super-smart artificial intelligence.

The changes are happening so fast now that you might not even be aware that you are living in a science fiction futuristic movie where AI computer technology catches up with every day human life, beginning the process of taking over everything on every level. Your King James Bible has long shown you end times technology, you just didn’t know what it was when you read it. Now you do.

“And he had power to give life unto the image of the beast, that the image of the beast should both speak, and cause that as many as would not worship the image of the beast should be killed.” Revelation 13:15 (KJB)

We live in the southernmost state in America, in the country, surrounded by bucolic views of gorgeous farmland with scenes that likely have not changed much in a century. Life appears to move slower down here, yet it does not. Everyday I get in my car to drive to work, up to 30 different microchips spring into action to allow the smooth-running of my Jeep. I go to make a phone call while I ride, but first must pass the facial recognition shield protecting my mobile device. Far overhead, a ring of thousands of satellites are circling the Earth, constantly monitoring activity far below. It is at that moment it hits me again that we are living in very modern times, in fact, living in the future that writers, artists and filmmakers said would one day arrive. It is here. Headlines announcing Air Force pilots encountering UFOs barely get a notice anymore, everyone knows ‘they’ are here now, it’s become commonplace. We are the generation that sees the merging of man and machine, but we are also the generation that boards Flight #777 on Titus213 Airlines. That’s what time it is.

OUR BOOKSTORE HAS AN AMAZING COLLETION OF END TIMES BOOKS SHOWING YOU THE TRUTH ABOUT ALIENS, UFOS AND AI TECHNOLOGY FROM A BIBLICAL PERSPECTIVE, CLICK NOW TO SEE!!

OpenAI disbands team devoted to artificial intelligence risks

FROM YAHOO! TECH NEWS: OpenAI weeks ago began dissolving the so-called “superalignment” group, integrating members into other projects and research, according to the San Francisco-based firm. Company co-founder Ilya Sutskever and team co-leader Jan Leike announced their departures from the ChatGPT-maker this week.

The dismantling of an OpenAI team focused on keeping sophisticated artificial intelligence under control comes as such technology faces increased scrutiny from regulators and fears mount regarding its dangers.

“OpenAI must become a safety-first AGI (artificial general intelligence) company,” Leike wrote Friday in a post on X, formerly Twitter.

Leike called on all OpenAI employees to “act with the gravitas” warranted by what they are building. OpenAI chief executive Sam Altman responded to Leike’s post with one of his own, thanking him for his work at the company and saying he was sad to see Leike leave.

“He’s right we have a lot more to do,” Altman said. “We are committed to doing it.”

Altman promised more on the topic in the coming days. Sutskever said on X that he was leaving after almost a decade at OpenAI, whose “trajectory has been nothing short of miraculous.”

“I’m confident that OpenAI will build AGI that is both safe and beneficial,” he added, referring to computer technology that seeks to perform as well as — or better than — human cognition.

Sutskever, OpenAI’s chief scientist, sat on the board that voted to remove fellow chief executive Altman in November last year.

The ousting threw the San Francisco-based startup into a tumult, with the OpenAI board hiring Altman back a few days later after staff and investors rebelled. OpenAI early this week released a higher-performing and even more human-like version of the artificial intelligence technology that underpins ChatGPT, making it free to all users.

“It feels like AI from the movies,” Altman said in a blog post.

Altman has previously pointed to the Scarlett Johansson character in the movie “Her,” where she voices an AI-based virtual assistant dating a man, as an inspiration for where he would like AI interactions to go.

The day will come when “digital brains will become as good and even better than our own,” Sutskever said during a talk at a TED AI summit in San Francisco late last year. “AGI will have a dramatic impact on every area of life.” READ MORE

Introducing GPT-4o

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB