A bizarre new DEI ad for car brand Jaguar has been widely mocked as ‘woke’ and ‘outdated’ by social media users.

Jaguar released a new logo treatment along with other branding today that they themselves describe as a ‘new era’, seismic change’ and ‘bold’. All three of those things are true, but in the worst possible way. Their branding looks like a cross between Andy Warhol and Max Headroom, with a healthy splash of woke DEI thrown in for good measure. That’s kind of funny when you consider one of their taglines is ‘copy nothing’. Missing from the new release were any and all images of a Jaguar car. Interesting choice. So what are they selling? Good question.

“Likewise also as it was in the days of Lot; they did eat, they drank, they bought, they sold, they planted, they builded; But the same day that Lot went out of Sodom it rained fire and brimstone from heaven, and destroyed them all. Even thus shall it be in the day when the Son of man is revealed.” Luke 17:28-30 (KJB)

Woke and DEI function as a virus for the mind, that once infected, cease to operate in any sort of a logical or rational way. Anything that becomes woke is always degraded, a laughingstock, woke has never once made anything it touches better. Woke and DEI, otherwise known as diversity equity and inclusion, are actually a form of mass hypnosis to create a hive mind that the people at the top control. Adolf Hitler and Nazi Germany are an excellent example of what it looks like when a hive mind is created and then taken over. What is Jaguar actually selling? The hive mind.

‘Woke’ and ‘outdated’ rebrand for classic car brand Jaguar roasted

FROM THE NY POST: The venerable British marque, now owned by Indian multinational Tata Group as part of Jaguar Land Rover Automotive, shared the 30-second clip on social media on Tuesday with the caption, “Copy nothing.”

Notably missing from the ad — which features similarly bold taglines like “create exuberant,” “live vivid” and “delete ordinary” — is an actual Jaguar. It opts instead for something more resembling a Paris fashion show, featuring a group of mixed-race, ambiguously gendered catwalk models in bright colors strutting and posing on abstract sets.

The clip has been viewed more than 6.6 million times on X, sparking backlash from many viewers.

“Do you sell cars?” Tesla chief executive Elon Musk wrote.

“Edgy. Will it sell cars?” another user asked.

“Umm, where are the cars in this ad? Is this for fashion?” a third said.

Jaguar’s X account replied, “Think of this as a declaration of intent.”

Replying to a similar post Jaguar wrote, “The story is unfolding. Stay tuned.”

“What in the actual hell is this,” another X user said.

“The future,” Jaguar hit back.

One X user said “All this ad tells me is to not buy your car,” while another called it “the worst ad I’ve ever seen.”

Another added, “You don’t have to do this humiliation ritual anymore, you can just post a short video of a nice car and call it good.”

Conservative filmmaker Robby Starbuck said, “Fire your marketing team and drop the woke stuff. This just made me want to sell my Jaguar and I don’t even own a Jaguar.” Psychology professor Geoffrey Miller said, “People aren’t going to buy your car based on garish, outdated, woke virtue-signalling. They’ll buy it if it’s better than a Tesla. It isn’t.” READ MORE

Jaguar | Copy Nothing | Woke | DEI

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

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When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

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The mood was tense. Benjamin Netanyahu entered the chamber to roaring applause from Republicans but Democrats looked like they’d like to kill him.

The American system of government in Washington DC has been so throughly saturated with Socialists, Communists, Marxists and Leftists of every variety that it’s becoming harder and harder to remember what we used to be and what we used to stand for. You have all these legally-elected anarchists going on and on about “our democracy” when our Founding Fathers never created a democracy, they built a Constitutional Republic. The “democracy’ you hear so much about is is nothing more than talking points from the people’s workers party.

“But chiefly them that walk after the flesh in the lust of uncleanness, and despise government. Presumptuous are they, selfwilled, they are not afraid to speak evil of dignities.” 2 Peter 2:10 (KJB)

Earlier today, tens of thousands of presumably American citizens, many of them representing the United Auto Workers, tore down American flags while brandishing Palestinian ones, demanding that Benjamin Netanyahu not be allowed to address Congress. Our pretend president did not attend, our DEI vice president did not attend, and the Democrats that did, like war criminal Rashida Tlaib, sat in silent protest of the visiting Jewish prime minister. Don’t bother looking for the America you once knew, she is gone and in her place sits Jezebel. NTEB has always stood with the Jewish people, we have always stood with the nation of Israel, and Lord willing, always will. Am Yisrael Chai.

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Netanyahu calls out Democratic critics and protesters in speech to Congress, lays out Hamas threats

FROM USA TODAY: As he stepped down the aisle shaking hands with lawmakers, he walked by Senate Majority Leader Chuck Schumer, D-N.Y., who has called for new elections to replace Netanyahu. Schumer is the highest ranking Jewish elected official in the U.S. A number of guests to Netanyahu’s speech wore bright yellow shirts under jackets that read “Seal the deal NOW” in reference to a cease-fire deal in Gaza that would see Israeli hostages released. Periodically throughout the speech, they stood up to reveal their shirts until they were removed from the chamber and arrested.

And as Netanyahu spoke, Rep. Rashida Tlaib, D-Mich., the only Palestinian American in Congress and one of Israel’s most vocal critics, held up a sign that read “WAR CRIMINAL” on one side and “GUILTY OF GENOCIDE” on the other. Rep. Jake Auchincloss, D-Mass., who was seated next to Tlaib, moved away from her when she started to display the signs. At one point, conservative hardliner, Rep. Anna Paulina Luna, R-Fla., moved to sit next to Tlaib and had a whispered conversation with her. It’s not clear what the two spoke about.

Pro-Palestinian Americans protesting a speech by the Jewish Israeli PM Benjamin Netanyahu are seen here burning the American flag. Total antisemitism and total anti-Americanism. pic.twitter.com/xSASpbQL4G

— Now The End Begins (@NowTheEndBegins) July 24, 2024

Several prominent Democrats announced ahead of the speech that they wouldn’t be in attendance. While the chamber appeared to be full during his address, several GOP lawmakers were scattered throughout the Democratic side of the aisle. Roughly half of all congressional Democrats were not in attendance.

Listen as American Communist Comrade Bernie Sanders calls Benjamin Netanyahu a war criminal. Too funny for words. pic.twitter.com/DjnZtypCXb

— Now The End Begins (@NowTheEndBegins) July 24, 2024

Former House Speaker Nancy Pelosi, D-Calif., instead met with Israeli citizens whose families were victims of Hamas’ Oct. 7 attack. The Israel-Hamas War began last October, when Hamas militants killed more than 1,000 Israelis and captured around 250 hostages. Israel retaliated with a bombing campaign that has bombarded cities, forced more than 85% of the population in Gaza to be displaced and caused starvation among hundreds of thousands of civilians.

Senate Majority Whip Dick Durbin, D-Ill., the No. 2 ranking Senate Democrat, called Israel’s conduct in Gaza a “brutal strategy beyond any acceptable level of self-defense.”

Sen. Patty Murray, D-Wash., Senate President Pro Tempore, skipped the speech and handed off the job of presiding over the event to Senate Foreign Relations Committee Chair Sen. Ben Cardin, D-Md.

Highlighting the sensitivity of Netanyahu’s address, House Speaker Mike Johnson, R-La., sent a letter to lawmakers warning there will be a “zero-tolerance policy” for any disturbances during the speech. If any of their guests interrupt the proceedings, the letter says they will be removed from the House chamber and “subject to arrest.”

The chairs of the Senate Foreign Relations Committee, Intelligence Committee and Armed Services Committee, all Democrats, sent their own letter to Biden ahead of the speech urging the president and negotiators to quickly secure a ceasefire deal that would end the war and release the hostages. READ MORE

Benjamin Netanyahu delivers remarks before a divided Congress

Israeli Prime Minister Benjamin Netanyahu delivers a joint address to Congress as the war between the Jewish state and Hamas rages on.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Pro-Palestinian protestors led by Muslim Rep Rashida Tlaib are taking over the U.S. Capitol as hundreds demand a ceasefire between Hamas terrorists in Gaza and Israel.

Muslim congresswoman Rashida Tlaib stoked the flames of hate today at what became a bona fide insurrection against the United States government where they declared their love for Hamas in Gaza, and their unyielding hatred for the nation of Israel. What happened today is not one bit different from what happened on January 6th, but you wanna bet that none of these anti-government combatants will see any jail time at all? The rules are very different for Democrats and Progressives than for Conservatives.

“When the righteous are in authority, the people rejoice: but when the wicked beareth rule, the people mourn.” Proverbs 29:2 (KJB)

Rashida Tlaib deserves to be immediately relieved of her duty as a serving United States member of Congress, as do the rest of their anti-Israel, pro-Hamas ‘Squad’. It is sad to watch America being dismantled piece by piece, and it’s tragic that no one is lifting a finger to stop it. Republicans can’t even get it together to elect a new Speaker of the House, much less solve any of these vexing problems. I love the America our Founding Fathers created, I even love the America I grew up in. But whatever this thing is that has replaced it, this thing we call ‘America’ but isn’t, I don’t care for one, tiny bit.

Pro-Palestinian protesters invade the Capitol: More than 100 demonstrators led by Rashida Tlaib are arrested after demanding Israeli ceasefire by staging a sit-down in a rotunda in the Congress complex

FROM THE UK DAILY MAIL: The demonstration comes a day after a bombing of a hospital in Gaza killed at least 500 Palestinians. The protestors, dressed in black shirts that read ‘JEWS SAY CEASEFIRE NOW’  and ‘NOT IN OUR NAME’ took over the large rotunda in the Cannon House Office Building.

The demonstrators held posters with messages like ‘LET GAZA LIVE’ and ‘MOURN THE DEAD, AND FIGHT LIKE HELL FOR THE LIVING.’

Capitol Police made 100 arrests as the group got louder and more disruptive with chants and singing. They cut off public access to the Capitol complex as swarms of angry Palestinian advocates flooded the Cannon building.

Capitol Police said of the mass arrests: ‘We warned the protestors to stop demonstrating and when they did not comply we began arresting them.’

Rep. Randy Weber posted on X a video of a sign he had hanging outside his office that said ‘I stand with Israel’ that had been torn down by protesters.  Some Democrats have claimed that Israel committed a war crime by intentionally targeting a hospital – a claim the Israeli Defense Force has avidly denied. The Defense Department said they believed it was ‘highly improbable’ Israeli forces were behind the explosion that killed hundreds of people at the Gaza hospital.

Pro-Palestinian and pro-Hamas protestors led by Muslim Rep. Rashida Tlaib are taking over the Cannon House Office Building as hundreds demand a ceasefire between Hamas terrorists in Gaza and Israel. @RashidaTlaib #IStandWithIsrael pic.twitter.com/M6F7LlejTk

— Now The End Begins (@NowTheEndBegins) October 18, 2023

The blast threw Biden’s trip to the Middle East into chaos: a scheduled meeting in Jordanian capital Amman with the king of Jordan and the presidents of Egypt and Palestine was canceled in the fallout of the deadly air strike.

Progressive Rep. Rashida Tlaib claimed that Israeli leaders have lied before about their actions after Israeli Prime Minister Benjamin Netanyahu assured his government was not behind the bombing of the Palestinian hospital.

She spoke to the group in a tearful address before they headed into the Capitol. ‘A lot of people are not gonna forget this! It’s not a threat — it isn’t!’

‘We just continue to watch people think it’s okay to bomb a hospital with children. You know what’s so hard sometimes is watching those videos and the people telling the kids don’t cry,’ Tlaib said as she choked up in front of the crowd. READ MORE

Pro-Hamas Protesters on Capitol Hill call for Gaza ceasefire

U.S. Capitol Police say demonstrations are not allowed inside Congressional buildings and are working to clear the crowd as individuals chant “ceasefire” around the building.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

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When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

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But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB