A bizarre new DEI ad for car brand Jaguar has been widely mocked as ‘woke’ and ‘outdated’ by social media users.

Jaguar released a new logo treatment along with other branding today that they themselves describe as a ‘new era’, seismic change’ and ‘bold’. All three of those things are true, but in the worst possible way. Their branding looks like a cross between Andy Warhol and Max Headroom, with a healthy splash of woke DEI thrown in for good measure. That’s kind of funny when you consider one of their taglines is ‘copy nothing’. Missing from the new release were any and all images of a Jaguar car. Interesting choice. So what are they selling? Good question.

“Likewise also as it was in the days of Lot; they did eat, they drank, they bought, they sold, they planted, they builded; But the same day that Lot went out of Sodom it rained fire and brimstone from heaven, and destroyed them all. Even thus shall it be in the day when the Son of man is revealed.” Luke 17:28-30 (KJB)

Woke and DEI function as a virus for the mind, that once infected, cease to operate in any sort of a logical or rational way. Anything that becomes woke is always degraded, a laughingstock, woke has never once made anything it touches better. Woke and DEI, otherwise known as diversity equity and inclusion, are actually a form of mass hypnosis to create a hive mind that the people at the top control. Adolf Hitler and Nazi Germany are an excellent example of what it looks like when a hive mind is created and then taken over. What is Jaguar actually selling? The hive mind.

‘Woke’ and ‘outdated’ rebrand for classic car brand Jaguar roasted

FROM THE NY POST: The venerable British marque, now owned by Indian multinational Tata Group as part of Jaguar Land Rover Automotive, shared the 30-second clip on social media on Tuesday with the caption, “Copy nothing.”

Notably missing from the ad — which features similarly bold taglines like “create exuberant,” “live vivid” and “delete ordinary” — is an actual Jaguar. It opts instead for something more resembling a Paris fashion show, featuring a group of mixed-race, ambiguously gendered catwalk models in bright colors strutting and posing on abstract sets.

The clip has been viewed more than 6.6 million times on X, sparking backlash from many viewers.

“Do you sell cars?” Tesla chief executive Elon Musk wrote.

“Edgy. Will it sell cars?” another user asked.

“Umm, where are the cars in this ad? Is this for fashion?” a third said.

Jaguar’s X account replied, “Think of this as a declaration of intent.”

Replying to a similar post Jaguar wrote, “The story is unfolding. Stay tuned.”

“What in the actual hell is this,” another X user said.

“The future,” Jaguar hit back.

One X user said “All this ad tells me is to not buy your car,” while another called it “the worst ad I’ve ever seen.”

Another added, “You don’t have to do this humiliation ritual anymore, you can just post a short video of a nice car and call it good.”

Conservative filmmaker Robby Starbuck said, “Fire your marketing team and drop the woke stuff. This just made me want to sell my Jaguar and I don’t even own a Jaguar.” Psychology professor Geoffrey Miller said, “People aren’t going to buy your car based on garish, outdated, woke virtue-signalling. They’ll buy it if it’s better than a Tesla. It isn’t.” READ MORE

Jaguar | Copy Nothing | Woke | DEI

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Seven angels who have seven trumpets come with seven judgments in this Part 2 of our The Seventh Seal series

In our Tuesday night Bible study, we took a serious look at the 144,000 Witnesses that God seals at the beginning of the time of Jacob’s trouble, we saw who they are, where they come from and the end times ministry they will perform. The logical follow-up to that seems to me to be the opening of the seventh seal in Revelation chapter 8. That’s where all the wild things are.

“And when he had opened the seventh seal, there was silence in heaven about the space of half an hour.” Revelation 8:1 (KJB)

On this episode of Rightly Dividing, we take a deep-dive into the seventh seal where we see seven angels who are given 7 trumpets that provide 7 distinct judgments, and 7 vials of additional judgment that is poured out upon the inhabiters of the Earth. Ever hear of a “21-gun salute”? That’s when 7 US soldiers fire into the air 3 times each, totaling 21 shots in the air, with each round separated by a 5-second interval. It is the highest miliary honor that can be bestowed, and it is usually reserved for the President of the United States, to honor a king, or fallen soldiers. As it turns out, God has a 21-gun salute for this world, and when the last of those 21 shots are fired, ‘the kingdoms of this world’ will have become the kingdoms of the KING OF KINGS Jesus Christ. Tonight we take you on perhaps our wildest ride ever here on ‘Rightly Dividing’, and after 13 years of broadcasting, that’s saying something. In tonight’s Part 2, we look at the seven angels with their seven trumpets, and oh what a song they play!

Check out what’s new & exciting at the NTEB Bible Believers Bookstore!

CLICK TO ORDER THE GREATEST BIBLE COMMENTARY TRIO ON REVELATION EVER WRITTEN!!

Study Helps And Links For Tonight’s Bible Study

• Who Are The 144,000 Servants Of God In The Book Of Revelation And Where Do They Come From?
• There Are 7 Raptures In Your King James Bible, And The Pretribulation Rapture Of The Church Before The Start Of Jacob’s Trouble Is Only One Of Them
• One Minute After The Pretribulation Rapture Of The Church, The Bible Becomes A Closed Book For Those Left Behind
• Where The Wrath Of God In The Time Of Jacob’s Trouble Really Begins May Surprise You
• The Massive Goose Creek Correctional Center Located In Wasilla Alaska Needs King James Bibles And Have Reached Out To Us To Supply Them

We Are Broadcasting Live Four Days A Week

Every Sunday morning, from 10:00 AM – Noon EST, we invite you to join us live and in-person at Bethany Baptist Church here in Saint Augustine where we lift up the Lord Jesus Christ in psalms, hymns and spiritual songs, and preach a message from the pages of the King James Authorized Version Holy Bible.

OUR MOST RECENT SUNDAY SERVICE VIDEO: Teach Us To Number Our Days

• The RIGHTLY DIVIDING Radio Bible Study

Every Sunday and Tuesday evenings from 7:00 – 9:00 PM EST, we offer an in-depth rightly dividing and dispensationally correct rocket ride through the preserved word of God as found within the pages of the King James Holy Bible. 

• SUNDAY NIGHT: Our original Sunday Night Radio Bible Study, it’s from 7:00 – 9:00 PM EST, and we have praise, singing, testimony and of 90-minute King James Bible study. All our King James bible study programs are archived here.
• TUESDAY NIGHT: Our Tuesday Night Radio Bible Study, it’s from 7:00 – 9:00 PM EST, and we have praise, singing, testimony and of 90-minute King James Bible study. All our King James bible study programs are archived here.

• The NTEB PROPHECY NEWS PODCAST Hour

Every Monday and Friday afternoons from Noon to 1:30 PM EST, we examine breaking news and current events  in light of bible prophecy. 

• MONDAY AT NOON: Every Monday at Noon we review all the latest news and events related to bible prophecy, and examine what is happening in light of what is written. If you miss the live show, all of our Prophecy News Podcast programs are archived here.
• FRIDAY AT NOON: Friday at Noon we review all the latest news and events related to bible prophecy, and examine what is happening in light of what is written. If you miss the live show, all of our Prophecy News Podcast programs are archived here.

Your Generous Donations Make These Live King James Radio Bible Studies Possible!

On our Sunday and Wednesday night radio bible study, we are preaching and teaching the gospel of the grace of God, rightly divided and dispensationally correct, to a truly global audience who is hungry for the word. These programs would not be possible without your generous support. Listen to just a few of the recent comments we have gotten:

• I  thanked God for sending to your website in 2015 , I  live in the South of France near Nice and let me tell you here there isn’t any Bible Believing church at all, the sad reality of France is that is full of freemasons and Muslims. You came to me at the time I  was going to take my own life because of my job. You’re anointed person and I pray for you, family  and  ministry because you’re a blessing to all of us. May God bless you always. I know I’ll meet you in heaven one day. Lots of Love from your sister in Christ, Paula.

• “Hi Geoffrey and staff, Today is my one year anniversary that I got saved on your podcast!  I am now a KJB only, I threw away my other two versions I had.  I was shocked to learn of the differences and how the new versions twist the words of God, and dilute the message at best. Thank you for the fabulous bible  education and fire for the Lord.  I donate on your website throughout the year.  Thanks for all that you do.” Donna

• “I have been reading on NTEB for about 5 years and listening as I can to your services.  If I could list the encouragement, the doctrines, the awareness of what is coming (our blessed hope) but also the last days culture in which I live that you have taught me, this email wouldn’t fit in this letter. Because of you, I am a stronger more equipped soldier for Jesus Christ. Thank you sir for you, your ministry in my life. Faithful to the end because He lives in me.” Ruthie Dennis
• “My name is Carl N from Mumbai, India. My wife Andrea and I have been ardent listeners of your Bible Study and news update podcasts from the very start of the lockdown last year. In fact we make it a point to share these links with our family and friends… many times getting into trouble, as the truth upsets people. We cannot even begin to tell you how this has changed our lives and walk with the Lord. Thank you so much for what you’ve been doing for the Kingdom!! We’ve even switched Bible translations to the KJV. For the last month or so, you’ve been speaking about making end times Bible study materials available. This got us really excited, as we’re eager to use these for our weekly house church group.” Carl N – Mumbai, India
• “I listen to your podcasts often. Very enlightening and I’ve learned a lot. I’m Catholic and followed the Holy Bible throughout my life however, since listening to your podcasts, I’ve learned much more. I recently sent NTEB a small donation. I’d like to do so again in the future. I’ve also signed up for NTEB chatroom. Anyways, I have a downloaded version of KJB on my computer and I follow your Bible Study with my pdf version KJB. You have offered to send out printed version of KJB if requested. If not too much trouble, when you or your staff get the opportunity please send me a copy.” Kevin W – Frankfurt, Germany
• Just wanted to let you know that your ministry is producing fruit. After listening to the studies and church on NTEB, I was motivated to write witness letters along with NTEB gospel tracks to friends from my hometown who I know are not saved. I sent two of the letters to former Catholic priests of mine….I attached the response from him urging me to read the book “Prove It!.” My wife and I have been placing your gospel tracks in different places we visit. This coming Sunday, I am hosting my first Bible study in my house with some people in our neighborhood. Tomorrow evening I have been given a chance to teach the lesson to our youth church group (our church is very Laodicean), and I am going to talk to the youth on end times. Thank you so much for your ministry and encouraging us to get something done for Jesus while we still can! Thomas B 
• “The sole purpose of this email to you is to let you know how much we have been blessed by your amazing ministry/website. ‘We’ is my wife and I, in our early forties, 3 kids, professing, churchgoing, bible believing Christians in The Netherlands.  Since two months, I listen to your bible studies on Sunday evening, and since this week also to your prophecy podcast. I listen to them in the archives, because of the 6 hour time difference. The shofar and the blessing at 0:30 into the study never fails to make tears in my eyes. We are praying for you, we are praying for your voice, that it lasts in these incredible busy times for you. Listening to your podcasts, you seem to do it effortlessly, talking, scanning the chatbox for questions, diving into the texts, from Genesis to Revelation and everything in between, I love it when you realize after 1:30h into the study, actually a lot more subjects need to be addressed! Thank you for all your work and effort, you are doing an amazing job. Although it all seems effortlessly, I know it is not…Our faith is strengthened by your work and we are able to testify in a better way to the people around us!” Wouter D. van der Wiel – Netherlands
• “Wanted to send you encouragement and thank you for all you are doing!! I’ve been reading from this website for about 5 years and I’ve been on this at least 10 times a day. It’s the most honest prophecy website in history. And you have ministered to me greatly. This lockdown has been amazing as God gets us unto himself and smooths out the paths for us. I was reading devotional from Kenneth Copeland and during that time you had really hit That ministries hard. I was not Word Faith but I was feeding off his teaching. During this time I have removed Kenneth Copeland I wanted to thank you for your exposure of his ministry. Holy Spirit is truly the leader of all truths. The bible study on Bill Gates was tremendous. And I had the same check in my spirit as you did. He’s the guy that gonna lead this one world revolution Amazing times we live in. I’m super excited and living in total victory and peace. Once again thank you for the time you put in your reward in heaven will truly be great. Looking forward to this coming week. My prayer tonight is this …Father send Your Son!! DG
• “Thank you oh so much for sound teaching. I am so thankful and blessed for clicking on your channel. I have been on your Facebook page since 2011 and never subscribed to you-tube channel until today. I loved the live recording of singing, what a delight to hear the joy of the Lord in the voices of the congregation. So wonderful to hear the part about Luke 12:36, that has made my eyebrows furrow when I read and therefore I have always steadfast to not leaning on my own understanding. May God continue to bless you, your family friends and loved ones. All Glory be to Jesus, my Saviour Redeemer and King, Amen.” Susan Anderson
• “Loved this teaching! Presented in a clear contextual manner that was easy to follow along. You connected the dots for me that had previously brought so much confusion, namely the 4th seal covenant, the 5th seal tribulation saints, and the 6th seal 2nd Coming of Christ AFTER the wedding of the Body/Bride of Christ IN HEAVEN. Wow, after 41 years since my being born again by the Holy Spirit in to the Body of Christ, I finally have the answers to end the confusion. What joy and peace has flooded my heart! Thank you for this encouraging teaching of the Word.” SB
• “I am from Sri Lanka and listen to the radio Bible study every week.” Nihal Perera

Nothing thrills my soul like teaching the word of God, it is what the Lord called me to do 29 years ago, and Now The End Begins is the vehicle in which I am able to do it. How exciting it is to be able to teach the Bible to tens of thousands of people per year. Like I told you with the first post of 2020, I have dedicated myself now full-time to NTEB, and it is only through your generous support that such a thing is possible.

HOW TO DONATE: Click here to view our WayGiver Funding page

Listen to what our donation angels have to say about the ministry of Now The End Begins

• “You are truly an end time ministry and I appreciate how our Precious Lord is using you to educate his very own flock. There is a lot of confusion , but your ministry is putting scripture in the right prospective. Thank-you so so much Geoffrey S Grider for standing firm and putting in a lot of hours of your time. God Bless You , also your Ministry and your family. IN JESUS MIGHT NAME.” T. Muto
• “Jesus. I am now 64 years old and never in all the years I’ve been a Christian was I able to grow in the Lord as much as I have in the last past year. All because of our blessed brother’s work Geoffrey Grider who as the bravery of standing fast forward without fear of claiming the truth of God by the power of his love in Jesus Christ. May God bless you abundantly to the end my dear brother… ROMANS: 8: 36,37,38” Mireille Anderson
• “I met you at the car dealership earlier this year. We spoke briefly, then you handed me a card and told me to check out the website. You left. A few minutes later, you returned to tell me not to forget to look up the website. I told you…” I already did. I already subscribed.” In that short time we spoke, I experienced from you…a total stranger…peace, joy, kindness, gentleness, compassion, and love. I am convinced that God sent you to share the Good News that Jesus Christ is our Lord and Savior. For that, and for the work you are doing for the Kingdom of God, I say…Thank you and God Bless You.” Sonia Merced
• “I really enjoy the emails and Bible studies! I haven’t found a church and enjoy your services very much! Be blessed brother!” Marcia Mann
• “You and your organization are on the front lines in the Battle For Truth…. current events, end times, and trying to awaken a sleeping laodicean Church. Thank you brother for fighting for us and all your teaching and insight God bless…” Daniel Cartrette
• “I’m a KJB believer. We’re so close to being “caught up together with them in the clouds, to meet the Lord in the air; and so shall we ever be with the Lord. I have many lost family who don’t want the truth, including my husband & son. I’ve been banned from seeing my grandsons since I comforted the 4 1/2 year old with sharing Jesus loving the little children & telling him about the one who created him last he stayed overnight March 3rd. He was so excited to hear about Jesus! His dad (my son) was angry that I told him & wants me to apologize. I never will do so. If my own family won’t hear, I know there’s others searching for the truth. My heart grieves for all the lost who will spend eternity in hell if they reject the Lord Jesus Christ, the expectant hope of the world. He is not willing that any should perish. God bless your ministry, Geoffrey! (I continue to pass out your tracts & you’re on my prayer list!)” LouAnn Benham
• “Love the Sunday night bible study. I want to support someone who has the passion for the lost like Geoffrey does and rightly divides the word of God. God bless you.” Teresa Carey
• “I give because not many news outlets are brave enough or Godly enough to tell these stories from a Christian’s point of view. I see stories here that will not be seen anywhere else.” William Grayshaw

HOW TO DONATE: Click here to view our WayGiver Funding page

STREET-TESTED NTEB GOSPEL TRACTS:

This is the official gospel tract of NTEB, used here on the streets of Saint Augustine and sent around the world as they are purchased through our website. We ask you to prayerfully consider supporting the work of Now The End Begins by purchasing a box of these full-color, high-quality gospel tracts. Thank you in advance!

CLICK IMAGE TO ORDER YOUR BOX OF NTEB STREET PREACHER GOSPEL TRACTS

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

HOW TO DONATE: Click here to view our WayGiver Funding page

The Goose Creek Correctional Center all the way up in Wasilla Alaska has an urgent need for King James Bible and they’ve turned to us for help. TO THE FIGHT!!!

Goose Creek Correctional Center, located in Wasilla, AK, is the Adult medium-security Alaska State prison that houses approximately 1536 detainees. It falls under the jurisdiction of the Alaska Department of Corrections. When they reached out to us this morning, my first thought was “wow, Bibles Behind Bars in Alaska!” The Lord hasn’t just opened a door for us, He has kicked it wide open and invites us to come work for Him while it is day. I’m all in, how about you?

“And Jabez called on the God of Israel, saying, Oh that thou wouldest bless me indeed, and enlarge my coast, and that thine hand might be with me, and that thou wouldest keep me from evil, that it may not grieve me! And God granted him that which he requested.” 1 Chronicles 4:10 (KJB)

Chaplain Colter Patterson emailed us today and said this: “We are the largest prison in the state with a very large rollover of inmate population. Many inmates desire a Bible when coming to the facility, and we make them available as supply allows. We have around 1300 inmates currently, and rely on Bible donations for our non-state funded chaplaincy program.” Goose Creek makes the 12th prison facility that has reached out to us in the past few weeks, asking for and looking to receive King James Bibles. Thousands of Bibles will be going out shortly to all these different facilities, and we need you to pray for each and every one of the Bibles the inmates will be receiving.

• HOW TO DONATE: Click here to view our WayGiver Funding page

Alaska, can you believe it? I sure can, having watched the LORD work and move in this ministry over the past many years, constantly increasing the range and scope of our outreach. Bibles Behind Bars is a sacred trust, Jesus opened His earthly ministry talking about opening the doors of the prisons and setting the captives free. We have never had this many prisons all at the same time needing Bibles, New Testaments, scripture portions and gospel tracts, and we need your help. If God has prospered you, please take a moment and click on the donate button to send us a gift to send these thousands of Bibles out. If you wish to send a year-end gift and need a 501 C3 Letter of Donation for tax purposes, you can send a check to NTEB Ministries 1340 N Great Neck Rd. Ste. 1272-129 Virginia Beach, VA 23454.

Thank you so very much…TO THE FIGHT!!!

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB