Walmart, the world’s largest retailer, is rolling back its diversity, equity and inclusion policies, joining a growing list of major corporations that have done the same after Donald Trump win. Woke is dead, and that’s good.

This Thanksgiving, one of the things you can be thankful for is that it looks like many of the woke policies put in place by Barack and Michelle Obama, and kept in place by Joe Biden and Kamala Harris, just might finally be coming to an end. Policies like DEI hiring that mandates that a person get a job based, not on merit and qualifications, but on skin color and gender identity. Walmart is just one of many major corporations to begin rolling back the Diversity, Equity and Inclusion policies they were forced to enact. This is happening because Donald Trump just won in a landslide. Winning is good.

“And he asked him, What is thy name? And he answered, saying, My name is Legion: for we are many.” Mark 5:9 (KJB)

America is a diverse nation, and to a large degree, that diversity is our strength. But that only applies when talking about organic diversity as it is naturally found amongst our people. The artificial diversity created by the DEI and pronouns crowd is demonic in nature, and gives power to the most base elements of our society. Biological men do not belong in the ladies room, transgenders do not belong on the battlefield, and who wants their pilot or surgeon to hold those positions by virtue of their gender identity? So kudos to Walmart, as well as Toyota, Ford, Lowe’s, Tractor Supply, John Deere and other corporations who are voting for a return of sanity. The incoming Trump era is already bearing fruit, and that’s a lot to be thankful for. Now go out and tell lost people about salvation in Jesus Christ.

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Walmart the latest big corporation to scale back DEI policies after pressure from conservative activists

FROM CBS NEWS: The changes, confirmed by Walmart on Monday, are sweeping and include everything from not renewing a five-year commitment for an equity racial center set up in 2020 after the police killing of George Floyd to pulling out of a prominent gay rights index. And when it comes to race or gender, Walmart won’t be giving priority treatment to suppliers.

Walmart’s moves underscore the increasing pressure faced by corporate America as it continues to navigate the fallout from the U.S. Supreme Court’s ruling in June 2023 ending affirmative action in college admissions. Emboldened by that decision, conservative groups have filed lawsuits making similar arguments about corporations, targeting workplace initiatives such as diversity programs and hiring practices that prioritize historically marginalized groups.

Kamala Harris in her first public statement since landslide loss on November 5th, showing you just how awful her presidency would have been. What a sloppy embarrassing mess. #Kamala pic.twitter.com/QfLjUHBiCv

— Now The End Begins (@NowTheEndBegins) November 27, 2024

Separately, conservative political commentator and activist Robby Starbuck has been going after corporate DEI policies, calling out individual companies on the social media platform X. Several of those companies have subsequently announced that they are pulling back their initiatives, including Ford, Lowe’s, Tractor Supply and Harley-Davidson.

But Walmart, which employs 1.6 million workers in the U.S., is the largest one to do so.

“This is the biggest win yet for our movement to end wokeness in corporate America,” Starbuck wrote on X, adding that he’d been in conversation with Walmart.

Walmart confirmed to The Associated Press that it will better monitor its third-party marketplace items to make sure they don’t feature sexual and transgender products aimed at minors. That would include chest binders intended for youths who are going through a gender change, the company said. The Bentonville, Arkansas-based retailer will also be reviewing grants to Pride events to make sure it isn’t financially supporting sexualized content that may be unsuitable for kids. For example, the company wants to makes sure a family pavilion isn’t next to a drag show at a Pride event, the company said.

Additionally, Walmart will no longer consider race and gender as a litmus test to improve diversity when it offers supplier contracts. The company said it didn’t have quotas and won’t do so going forward. It won’t be gathering demographic data when determining financing eligibility for those grants.

The changes come soon after an election win by former President Donald Trump, who’s criticized DEI initiatives and surrounded himself with conservatives who hold similar views, including his former adviser Stephen Miller, who leads a group called America First Legal that has challenged corporate DEI policies. Trump named Miller to be the deputy chief of policy in his new administration. READ MORE

Walmart joins list of companies that are rolling back DEI policies

Walmart has joined a growing list of companies that are rolling back on their diversity, equity and inclusion policies and efforts.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

America voted for America last Tuesday night, and rejected the radical woke agenda offered by Kamala Harris and the Democrat machine, but what comes now?

Last Tuesday night, the American people voted across the board to rid our nation of about a half-dozen things that no one wanted. Voters said with their ballots that they were tired of a bad economy with high inflation, tired of open borders and the endless procession of illegals flooding our states, and tired of the Obama Transgender Manifesto that sought to elevate the perceived needs of a resounding minority above and beyond the needs of the majority. The best part? Donald Trump was handed his landslide mandate by a wonderful coalition of blacks, whites, Hispanics, Asians, and yes, even LGBT voters. In short, America voted for America, and America won, but how long can we hang on to it?

“Put them in fear, O LORD: that the nations may know themselves to be but men. Selah.” Psalm 9:20 (KJB)

So the question is, having received the a generational drubbing at the polls, has the Democratic Left actually learned anything at all about what the people want? It would appear they have not. America is now, and has always been, a very diverse nation, but people inherently understand that going to far to either extreme invites disaster. Much of how the Left is reacting right now is more in line with mental illness than it is with good old voter dissatisfaction. Reactions like women shaving their heads on social media, endless videos of Democrats dissolving into hysterical weeping and cries of ‘racism and misogyny’ because Hispanics and blacks ‘didn’t want a mixed race woman’.

It’s been three days since Democrats took the shellacking of a lifetime — and they have a new excuse… that the media is biased. They own all of the major networks, except Fox, but they’re crying foul over @JoeRogan… who @KamalaHarris ghosted. pic.twitter.com/NNDCk1TE0H

— Jesse Watters (@JesseBWatters) November 9, 2024

What they didn’t want, and what a majority of America didn’t want, was a puffed-up media creation candidate who ran on promising to fix all the things she helped break for the past 4 years. On top of that, the Democrats ran a vice presidential candidate who literally skipped and pranced while blowing kisses around the podium at rallies like Richard Simmons. It was truly a clown show, and America was not buying.

IT’S GREAT THAT DONALD TRUMP WON, BUT AMERICA IS STILL A NATION THAT NEEDS TO REPENT AND TURN TO THE LORD. CLICK TO ORDER THIS AMAZING BOOK!!

America said no to the radical woke agenda offered by the Democrats, and signaled a desire to return to a time when people had more common sense, protected children instead of indoctrinating them, and rewarded workers based not on their color of their skin, or gender, but on their own merits, efforts and hard work. But make no mistake about it, we are still living in the last days, and we are still a nation that rejects God if you use any sort of a biblical standard. Perilous times lay ahead, and Trump’s mandate will be thwarted by the Democrats every chance they get. Things are exactly as you would expect them to be here on Day 1,702 of 15 Days To Flatten The Curve, and there remains much work to be done for the LORD. It is up to us who are saved to step up to the plate. Now. TO THE FIGHT!!!

How Democrats are reacting to Trump’s 2024 presidential win

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

It’s a long way from November 5th 2024 to January 20th 2025, and absolutely anything could happen to president-elect Donald Trump between now and then. Stay awake, Christian.

One of the most amazing aspects of Donald Trump’s amazing victory this evening was the number of blacks, Hispanics, Asians, young people and women who crossed race, gender and party lines to come out and vote for Donald Trump. Americans said tonight, by giving Trump a solid mandate, that the country wants to throw off the shackles of the dark and dystopian Pandemic days, and move forward. That’s the good news. But today is Day 1,696 of 15 Days To Flatten The Curve, and we’ve just re-elected the man who started it all. What happens now? That’s the question, and that’s the memo.

“Daniel answered and said, Blessed be the name of God for ever and ever: for wisdom and might are his: And he changeth the times and the seasons: he removeth kings, and setteth up kings: he giveth wisdom unto the wise, and knowledge to them that know understanding: He revealeth the deep and secret things: he knoweth what is in the darkness, and the light dwelleth with him.” Daniel 2:20-22 (KJB)

Donald Trump is riding quite high right now, and there is joyous celebration across the Republican Party, and rightly so. Tonight the GOP won it all, the House, the Senate, the White House and the popular vote. A complete across the board sweep. But Donald Trump is a man whom the Deep State has hounded relentlessly for the past 8 years, first trying to discredit him with the Russian Collusion Hoax, then trying to bankrupt him with lawfare judgments, and then tried to assassinate him with a shot to the side of his head. There is no reason to believe the attacks on him will stop now that he has just won this election. It’s a long way from November 5th 2024 to January 20th 2025, and absolutely anything could happen. Will the Liberals who hate him with a never-ending and all-consuming hatred accept what happened tonight, or will the streets be filled with rioting and looting in protest? We will soon know that answer.

Last night, a very diverse segment of Americans across all race and gender lines voted to reject the dystopian cynicism offered by the Democrats, and overwhelmingly gave Donald Trump the victory in all areas across the board. The people have spoken. #WeThePeople #Trump2024 pic.twitter.com/uadVZAr5mv

— Now The End Begins (@NowTheEndBegins) November 6, 2024

It would be ignorance to say that, while Donald Trump has secured the victory, that his many enemies are simply going to go away quietly. They’re not. In fact, I think the attacks, plans and schemes launched against him are only going to increase. Because why wouldn’t they? I have voted for Trump three times now, and I hope, and I pray the next 4 years will be a wonderfully prosperous, safe and secure time for America, but if the past is any indicator of the future, it’s going to be rocky road. But at least one night, for this amazing moment in time, let us thank the LORD who removes kings and sets up kings, for giving us this victory this evening. Pray for President-elect Donald Trump’s safety, he’s going to need it.

Donald Trump wins the 2024 US election

Donald Trump spoke to supporters early Wednesday morning after Fox News projected him to win the 2024 presidential race.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB