A bizarre new DEI ad for car brand Jaguar has been widely mocked as ‘woke’ and ‘outdated’ by social media users.

Jaguar released a new logo treatment along with other branding today that they themselves describe as a ‘new era’, seismic change’ and ‘bold’. All three of those things are true, but in the worst possible way. Their branding looks like a cross between Andy Warhol and Max Headroom, with a healthy splash of woke DEI thrown in for good measure. That’s kind of funny when you consider one of their taglines is ‘copy nothing’. Missing from the new release were any and all images of a Jaguar car. Interesting choice. So what are they selling? Good question.

“Likewise also as it was in the days of Lot; they did eat, they drank, they bought, they sold, they planted, they builded; But the same day that Lot went out of Sodom it rained fire and brimstone from heaven, and destroyed them all. Even thus shall it be in the day when the Son of man is revealed.” Luke 17:28-30 (KJB)

Woke and DEI function as a virus for the mind, that once infected, cease to operate in any sort of a logical or rational way. Anything that becomes woke is always degraded, a laughingstock, woke has never once made anything it touches better. Woke and DEI, otherwise known as diversity equity and inclusion, are actually a form of mass hypnosis to create a hive mind that the people at the top control. Adolf Hitler and Nazi Germany are an excellent example of what it looks like when a hive mind is created and then taken over. What is Jaguar actually selling? The hive mind.

‘Woke’ and ‘outdated’ rebrand for classic car brand Jaguar roasted

FROM THE NY POST: The venerable British marque, now owned by Indian multinational Tata Group as part of Jaguar Land Rover Automotive, shared the 30-second clip on social media on Tuesday with the caption, “Copy nothing.”

Notably missing from the ad — which features similarly bold taglines like “create exuberant,” “live vivid” and “delete ordinary” — is an actual Jaguar. It opts instead for something more resembling a Paris fashion show, featuring a group of mixed-race, ambiguously gendered catwalk models in bright colors strutting and posing on abstract sets.

The clip has been viewed more than 6.6 million times on X, sparking backlash from many viewers.

“Do you sell cars?” Tesla chief executive Elon Musk wrote.

“Edgy. Will it sell cars?” another user asked.

“Umm, where are the cars in this ad? Is this for fashion?” a third said.

Jaguar’s X account replied, “Think of this as a declaration of intent.”

Replying to a similar post Jaguar wrote, “The story is unfolding. Stay tuned.”

“What in the actual hell is this,” another X user said.

“The future,” Jaguar hit back.

One X user said “All this ad tells me is to not buy your car,” while another called it “the worst ad I’ve ever seen.”

Another added, “You don’t have to do this humiliation ritual anymore, you can just post a short video of a nice car and call it good.”

Conservative filmmaker Robby Starbuck said, “Fire your marketing team and drop the woke stuff. This just made me want to sell my Jaguar and I don’t even own a Jaguar.” Psychology professor Geoffrey Miller said, “People aren’t going to buy your car based on garish, outdated, woke virtue-signalling. They’ll buy it if it’s better than a Tesla. It isn’t.” READ MORE

Jaguar | Copy Nothing | Woke | DEI

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