Making a mockery of the everlasting arms of Jesus Christ to sell beer

The folks at Guinness have created a visually beautiful commercial, and when you watch it most likely a tear or two will come to  your eyes. A soldier fighting off alone on a far-flung battle field, and his sweetheart who runs the bar pouring a beer in his honor and placing it at “his seat” every day that he is gone. Ever since there have been wars, there have been home-front sweethearts waiting their soldier’s return. But there’s a problem.

“Wine is a mocker, strong drink is raging: and whosoever is deceived thereby is not wise.” Proverbs 20:1 (KJB)

Guinness Commercial: Empty Chair

The music that is playing throughout this commercial is a classic Christian hymn about Jesus Christ. Leaning On The Everlasting Arms was published in 1887 with music by Anthony J. Showalter and lyrics by Showalter and Elisha Hoffman. It talks about the sweet, Christian fellowship that believers have in the arms of the Lord Jesus Christ.

1. What a fellowship, what a joy divine,
   Leaning on the everlasting arms;
   What a blessedness, what a peace is mine,
   Leaning on the everlasting arms.
   • Refrain:
     Leaning, leaning, safe and secure from all alarms;
     Leaning, leaning, leaning on the everlasting arms.
2. Oh, how sweet to walk in this pilgrim way,
   Leaning on the everlasting arms;
   Oh, how bright the path grows from day to day,
   Leaning on the everlasting arms.
3. What have I to dread, what have I to fear,
   Leaning on the everlasting arms?
   I have blessed peace with my Lord so near,
   Leaning on the everlasting arms.

So, according to the folks at Guinness, the “fellowship” that is a “joy divine” is not with Jesus Christ and church people, but with people at the local bar drinking very strong drinks like Guinness? The very same people who wake up the next morning with massive hangovers, and car wrecks, and the tawdry remains of cheap, one-night affairs? Because if you ever spent much time in bars, you know that’s how the snow blows after awhile.

“Woe unto him that giveth his neighbour drink, that puttest thy bottle to him, and makest him drunken also, that thou mayest look on their nakedness!” Habakkuk 2:15 (KJB)

Second problem with this commercial is that when the soldier finally comes home, he does not rush into the arms of his sweetheart, or into the arms of his friends. No, he is directed to pick up the beer that has been poured for him fresh every night, and have his first spot of “fellowship” with an alcoholic beverage. That is a demonic thought process, that is against God. The bible is very much against drunkenness, very much against drinking alcohol. Jesus never drank alcohol one day of His earthly life, send us the verse to prove He did. Paul tells Timothy to “take a little wine for thy stomach’s sake”, but that was truly for medicinal properties. The bible pronounces woe on all those that “put the bottle to his neighbor’s lips” to get them drunk. The bible is an amazing book, you should read it sometime.

The folks at Guinness have created a beautifully-done commercial that is an affront to Christians the world over, and mocks the very God of the bible. They make the case that the “everlasting arms” is not that of Jesus Christ, or even fellowship with other believers. The “everlasting arms”, according to the folks at the Guinness beer company, are the myriad tentacles of alcohol with all its related misery and woe.

Alcohol has destroyed the lives of millions and millions of people. Few and very far between are those who can “drink socially” and retain control over it. Go spend some time with an alcoholic, and see for yourself the damage done by drink. When a person gets saved, and finds themselves in the “everlasting arms” of Jesus Christ, one of the first things to drop off into the trash can is the desire to drink alcohol.

Jesus saves.

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