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Inspired By New Friendship With Joel Osteen, Kanye West Launches ‘Sunday Service Experience’ Online Store Selling $250 ‘Jesus Is King’ Sweatshirts

Kanye West has launched his “Jesus Is King’ Sunday Service online shop where you can purchase sweatshirts with matching pants for a mere $390 for the set.

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You too can now honor Jesus Christ (and Kanye West) in sweatshirt form for only $250! Is $250 too high a price? No worries, you can get this other “Jesus is King dove crewneck” for a mere $170.
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Kanye West has launched his online shop where you can purchase very mediocrely-designed sweatshirts with matching pants for a mere $390 for the set

Kanye West shocked the world last month when he announced he had become a ‘born again Christian’ and was preparing to drop a new album entitled ‘Jesus Is King‘. No sooner had that happened when he again shocked the world by announcing a new-found friendship with motivational speaker and false bible teacher Joel Osteen.

“The elders which are among you I exhort, who am also an elder, and a witness of the sufferings of Christ, and also a partaker of the glory that shall be revealed: Feed the flock of God which is among you, taking the oversight thereof, not by constraint, but willingly; not for filthy lucre, but of a ready mind; Neither as being lords over God’s heritage, but being ensamples to the flock.” 1 Peter 5:1-3 (KJV)

Well, Kanye must have taken a long, hard look at Joel Osteen’s business model and decided that the ‘Jesus business’ is a pretty good business to be in. Perhaps you recall Joel selling tickets to his “revival show‘ for $850 apiece, the ‘Your Best Life Now board game‘, and the endless runs on the New York Times best-seller list. So now Kanye West has launched his online shop where you can purchase very mediocrely-designed ‘Jesus Is King’ sweatshirts with matching pants for a mere $390 for the set. Amen, brother! 🙄

“Because thou sayest, I am rich, and increased with goods, and have need of nothing; and knowest not that thou art wretched, and miserable, and poor, and blind, and naked: I counsel thee to buy of me gold tried in the fire, that thou mayest be rich; and white raiment, that thou mayest be clothed, and that the shame of thy nakedness do not appear; and anoint thine eyes with eyesalve, that thou mayest see.” Revelation 3:17,18 (KJV)

So this confirms my initial suspicions that the whole ‘Jesus Is King‘ and Sunday Service Experience is just another Kanye West “joint” designed to promote himself by any means possible. And in a very predictable move, you can look forward to the ‘Jesus Is Born’ Christmas album dropping in December. No, I’m not kidding but I wish I was. Here is a review of his current album, which I trust you will find most insightful.

The Cash-Is-King Sermons of Kanye West

FROM THE RINGER: In 2015, Atlanta-based minister Creflo Dollar decided to put his faith in God, and in the generosity of his sizable following, and purchase a $65 million jet. The jet, Dollar said, would allow him to “safely and swiftly share the good news of the gospel worldwide.” It’d be a Gulfstream G650—the most expensive Gulfstream—reflecting the sterling standard of blessing you could hope to receive at Dollar Ministries. When people were understandably confused about why the good pastor couldn’t just fly commercial, Dollar answered back in sermon, and as it is, his response was a pretty good summary of prosperity theology: “I can believe God as long as I want to! If I wanna believe God for a $65 million plane, you can’t stop me from dreamin’!” (It’s true, we can’t, not really.)

Kanye West Sunday Service Experience Online Store

WOULD YOU WEAR THESE ‘JESUS IS KING’ SWEATSHIRTS FOR $250 APIECE?

On Kanye West’s new gospel album Jesus Is King, out last Friday, he raps with similar conviction about charging extortionate merch prices. Following a highly visible and protracted fall from grace that I refuse to break down any further because I would sooner die, Kanye has returned to the church. His solvency is now a godly concern, and the devil works in straightforward but nonetheless evil ways, like through operating taxes and overhead cost. “I can’t be out here dancing with the stars,” Kanye says on “On God,” a song where he clumsily shifts accountability for the past few years of his public life onto a higher power. It’s only made listenable by a high-spirited Pi’erre Bourne beat, which sounds like plug-and-play superhero theme music. If Kanye West was ever a lightning rod, an irresistible force that remade popular American music in his image several times over, he’s now more like a personification of Tony Robbins’s flattest aphorisms standing on a Sunday school lesson book and a stack of tarot cards in an oversized Balenciaga jacket. His swift, wholesale change from superstar rapper to megachurch pastor can’t come as a complete surprise, though. He’s always been a fan of Ma$e.

The greatest sin of Jesus Is King is that it’s boring, and Kanye—when not flattening literal centuries’ worth of text and thought about religious custom into a song about Chick-fil-A’s store hours—is inert, ineffectual, and generally difficult to believe in this space. Much like a choral arrangement of “So Anxious.” The only song truly deserving of a second listen, if just to appreciate West’s skill as a producer, is “Follow God”—with its gravelly Whole Truth sample and pounding drums, it could be a good piece of boom-bap in the hands of someone who still had some interest in rapping. How could Kanye, when there are tax shelters and low-income housing communities and hydrogen-powered iPlanes to build? Now that it’s not just the Yeezy Supply line, the music feels even more like an obligation. Jesus Is King is a way to wipe away his transgressions wholesale rather than thoughtfully engage with them. Go figure.

“I will no longer entertain—I’m not here for anyone’s entertainment,” West said during an interview with Zane Lowe on Beats 1, during which he proclaimed himself to be “the greatest human artist of all time.” He also announced that another album, Jesus Is Born, will be coming out on Christmas Day. READ MORE

Christianity, Kanye & Chick-Fil-A

Interesting conversation on Kanye’s “conversion”, but made before launch of online merch store. 

Pastor Joel Osteen’s Full Sermon “The Power of ‘I Am'”

Is Kanye West harnessing the “power of I am” preached by motivational speaker and false teacher Joel Osteen? Sure looks like it. 

Now The End Begins is your front line defense against the rising tide of darkness in the last days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. Even all the way to South Africa. We even restarted our weekly radio Bible study on Sunday nights again, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

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But whatever you do, don’t do nothing. Time is short and we need your help right now. If every one of the 13,131 people on our daily mailing list gave $4.50, we would reach our goal immediately. If every one of our 151,781 followers on Facebook gave $1.00 each, we would reach 300% of our goal. The same goes for our 14,500 followers on Twitter. But sadly, many will not give, so we need the ones who can and who will give to be generous. As generous as possible.

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJV)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

 


 

 

 

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Donald Trump

HELL WILL REIGN DOWN: Trump Threatens Iran With An End Times Holy War Ripped From The Book Of Revelation If They Don’t Make Peace In 48 Hours

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Trump Warns Iran “All Hell Will Reign Down” In 48 Hours, And That Strange Word Choice May Reveal A Little More Than He Intended

President Donald Trump just dropped one of the most explosive warnings of this entire Iran confrontation, posting on Truth Social: “Remember when I gave Iran ten days to MAKE A DEAL or OPEN UP THE HORMUZ STRAIT. Time is running out – 48 hours before all Hell will reign down on them. Glory be to GOD! President DONALD J. TRUMP.” Multiple current outlets and live reports quoted that post verbatim on April 4, 2026, as Trump tied the ultimatum to his earlier ten-day deadline over the Strait of Hormuz.

Hell from beneath is moved for thee to meet thee at thy coming: it stirreth up the dead for thee, even all the chief ones of the earth; it hath raised up from their thrones all the kings of the nations.” Isaiah 14:9 (KJB)

This is not merely another political post. This is the language of countdown, consequence and collision. Trump is telling Iran that the clock is nearly spent, that the deadline is real, and that failure to comply will bring devastating force. The Strait of Hormuz is not some minor patch of water. It is one of the most strategic choke points on the face of the earth, and whenever that narrow passage is threatened, the whole world feels it. Oil markets feel it, shipping lanes feel it, militaries feel it, and world governments feel it. So when Trump says “open up the Hormuz Strait” and attaches a 48-hour warning to it, he is not playing word games. He is putting the entire region on notice.

But there is something else in Trump’s Truth Social post that absolutely jumps off the page. Trump did not say hell would “rain” down. He said hell would reign down. Meaning Hell will begin to rule on Earth.

Now maybe some people will dismiss that as a typo. Maybe it was, I don’t know. But words matter, and when a world leader is issuing a fiery public threat in the middle of a fast-moving regional crisis, every syllable carries weight. “Rain down” would mean destruction falling from above. But “reign down” carries a very different flavor altogether. Reign speaks of rule. Reign speaks of authority. Reign speaks of dominion imposed by superior power. That one word transforms the sentence from a mere threat of attack into something that sounds like judgment descending with force and rule attached to it. That is what makes this so striking. Whether Trump intended it or not, “reign” gives the whole statement an apocalyptic tone. It sounds less like a military response and more like a pronouncement. It sounds like power enthroned. It sounds like punishment backed by dominion. It sounds like the kind of language that reveals the deeper spirit of the moment. America is no longer whispering to Iran through diplomatic back channels. America is standing at the edge of the battlefield, pointing directly at Tehran, and warning that the next move may bring apocalyptic fire.

For years now, the Middle East has been a boiling cauldron, each fresh crisis drawing the nations one step closer to open alignment, open hostility and open war. Iran has long been a chief agent of chaos in the region, using proxies, terror, shipping threats and military posturing to push the entire area toward ignition. Now the Strait of Hormuz once again stands in the center of the storm, and Trump has decided that the time for measured talking points is over.

This is where we are on the end times timeline. Not in an age of peace, but in an age of ultimatums. Not in a season of calm, but in a season of escalation. Not in a world stepping back from the brink, but in one racing toward it. President Trump may indeed see his ‘Hell Will Reign Down’ threat come to pass in ways he’s never dreamt of. Or maybe he will TACO and forget all about it entirely. You never know with Trump.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

nteb-free-king-james-bible-program-750-550

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

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Gospel Witness Billboard Program

Just In Time For Resurrection Sunday, A New Gospel Witness Billboard Proclaiming Salvation Through The Shed Blood Of Jesus Christ On The Cross Goes Up

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On this Resurrection weekend, NTEB is proclaiming new life through the shed blood of Jesus Christ to a lost and dying world

The NTEB Gospel Witness Billboard Program continues going at full-speed ahead here in its sixth year of operation, proclaiming new life in Jesus Christ with a message that takes less than 3 seconds to read while traveling past it at an average of 60 miles per hour. We are working on one right now that will go up somewhere in Tennessee shortly, please pray for that, and this one you see in the photo at the top of this article that went up yesterday in Baton Rouge, Louisiana.

In whom we have redemption through his blood, the forgiveness of sins, according to the riches of his grace;” Ephesians 1:7 (KJB)

If you don’t believe that we live in a lost and dying world that has rejected Jesus Christ, just go read today’s headlines for 60 seconds and you will. But it is into this fallen world that Jesus Christ first appeared, and it is into this fallen world that we who are His witnesses are called to bear witness to the death, burial and resurrection of Jesus on the third day according to the scriptures. Our billboards over the past six years have generated more than a billion views, and only the Judgment Seat of Christ will reveal just what manner of fruit was gained through this outreach. Please pray for the Gorzell family at Broken Pieces Ministries whom we partner with in this billboard, that the Lord will give them fruit, more fruit and much fruit for their labours.

How about you, Christian? Will you come and partner with all of us here at Now The End Begins to keep these billboards up? It costs thousands of dollars per month to do it, and we reach millions of people in the process. If God has prospered you, prayerfully consider clicking on the donate link to help us. We can’t do it without you. 

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

nteb-free-king-james-bible-program-750-550

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

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Headline News

Showing Themselves To Be Neither ‘Decimated’ Nor ‘Obliterated’, Iran Shoots Down American Aircraft At Will As World War Trump Takes A Dark New Turn

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Neither decimated nor obliterated, Iran downs American warplanes and exposes the lie that this widening World War Trump is under control

For weeks now, the American people have been told that Iran was “decimated” and “obliterated,” that its ability to resist had been shattered, and that overwhelming force had already reduced the enemy to rubble. But now the battlefield is answering back with a very different testimony. AP reported Friday that two U.S. military aircraft were shot down as the war escalated, including an F-15E over Iran with one crew member rescued and another still missing. The Washington Post likewise reported that a second U.S. aircraft, an A-10, was also brought down, even as American rescue operations intensified. That is not what “obliterated” looks like. Today marks the single worst day for World War Trump since the conflict began. It only gets worse from this point on, so buckle up.

From whence come wars and fightings among you? come they not hence, even of your lusts that war in your members?” James 4:1 (KJB)

As the skies darken overseas, the Pentagon is being thrown into visible turmoil at home. AP reported yesterday that Defense Secretary Pete Hegseth asked Army Chief of Staff Gen. Randy George to step down and also dismissed two other generals, adding to a broader pattern of removals among senior military leadership during this widening war. That is what makes this moment so dangerous. America is now watching a war grow more costly and less predictable at the exact same time that the military chain of command is being shaken at the top. Iran is proving it can still strike, still contest the fight, still bloody American power, while Hegseth is purging senior officers in the middle of a regional firestorm. That is not stability. That is not control. That is not confidence. That is a government trying to project strength while the structure underneath it visibly trembles. This is why a Fox News host is not fit to run the Pentagon.

What we are seeing is the same old lie that has dragged nations into disaster for generations. First comes the boasting. Then comes the inflated language. Then comes the media chorus repeating that victory is assured, the enemy is broken, and the situation is under control. But war has a way of stripping the paint off every official narrative. Jets fall. Men go missing. Rescue missions are launched. The enemy everyone said was finished keeps fighting. And suddenly all the slogans Trump has been feeding his base don’t sound so convincing anymore.

Hegseth’s role in this only sharpens the sense of disorder. You do not fire top generals in the middle of a shooting war and then expect the public to believe everything is proceeding calmly and according to plan. Maybe the administration calls it accountability. Maybe it calls it reform. But from the outside, it looks like upheaval at the summit while the battlefield below grows hotter by the hour. AP says more than a dozen military leaders have been removed in the past year under Hegseth’s tenure. By any fair standard of reckoning, that’s a purge.

The truly maddening part is that none of this should surprise anybody paying attention. Iran was never going to absorb repeated blows and simply disappear. A regime with missiles, air defenses, regional reach, hardened infrastructure, and ideological resolve was never going to be erased by chest-thumping rhetoric and triumphant press lines. The fantasy was always political. The reality is military. And now the military reality is tearing through the political fantasy in front of the whole world. AP has already reported other Iranian strikes during this war, including an attack on Prince Sultan Air Base in Saudi Arabia that wounded U.S. troops and damaged aircraft.

So yes, it’s safe to say that this war has taken a dark turn, a very dark turn.

Iran has shown itself to be neither “decimated” nor “obliterated.” It is battered, yes. Pressured, yes. Under attack, yes. But it is still capable of inflicting damage, still capable of challenging American power, and still capable of exposing how hollow the original boasts were. And while that reality unfolds abroad, Pete Hegseth is remaking the Department of War through abrupt removals that only deepen the impression of a war machine under strain.

The message from Washington is strength, command, and dominance, but the message from events is something very different: this thing is slipping, the cost is rising, the leadership is unstable, and the promises made at the beginning are already being swallowed by the flames. That is the dark turn. And once the official story can no longer survive contact with reality, the next thing to die is trust.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

nteb-free-king-james-bible-program-750-550

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

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