A bizarre new DEI ad for car brand Jaguar has been widely mocked as ‘woke’ and ‘outdated’ by social media users.

Jaguar released a new logo treatment along with other branding today that they themselves describe as a ‘new era’, seismic change’ and ‘bold’. All three of those things are true, but in the worst possible way. Their branding looks like a cross between Andy Warhol and Max Headroom, with a healthy splash of woke DEI thrown in for good measure. That’s kind of funny when you consider one of their taglines is ‘copy nothing’. Missing from the new release were any and all images of a Jaguar car. Interesting choice. So what are they selling? Good question.

“Likewise also as it was in the days of Lot; they did eat, they drank, they bought, they sold, they planted, they builded; But the same day that Lot went out of Sodom it rained fire and brimstone from heaven, and destroyed them all. Even thus shall it be in the day when the Son of man is revealed.” Luke 17:28-30 (KJB)

Woke and DEI function as a virus for the mind, that once infected, cease to operate in any sort of a logical or rational way. Anything that becomes woke is always degraded, a laughingstock, woke has never once made anything it touches better. Woke and DEI, otherwise known as diversity equity and inclusion, are actually a form of mass hypnosis to create a hive mind that the people at the top control. Adolf Hitler and Nazi Germany are an excellent example of what it looks like when a hive mind is created and then taken over. What is Jaguar actually selling? The hive mind.

‘Woke’ and ‘outdated’ rebrand for classic car brand Jaguar roasted

FROM THE NY POST: The venerable British marque, now owned by Indian multinational Tata Group as part of Jaguar Land Rover Automotive, shared the 30-second clip on social media on Tuesday with the caption, “Copy nothing.”

Notably missing from the ad — which features similarly bold taglines like “create exuberant,” “live vivid” and “delete ordinary” — is an actual Jaguar. It opts instead for something more resembling a Paris fashion show, featuring a group of mixed-race, ambiguously gendered catwalk models in bright colors strutting and posing on abstract sets.

The clip has been viewed more than 6.6 million times on X, sparking backlash from many viewers.

“Do you sell cars?” Tesla chief executive Elon Musk wrote.

“Edgy. Will it sell cars?” another user asked.

“Umm, where are the cars in this ad? Is this for fashion?” a third said.

Jaguar’s X account replied, “Think of this as a declaration of intent.”

Replying to a similar post Jaguar wrote, “The story is unfolding. Stay tuned.”

“What in the actual hell is this,” another X user said.

“The future,” Jaguar hit back.

One X user said “All this ad tells me is to not buy your car,” while another called it “the worst ad I’ve ever seen.”

Another added, “You don’t have to do this humiliation ritual anymore, you can just post a short video of a nice car and call it good.”

Conservative filmmaker Robby Starbuck said, “Fire your marketing team and drop the woke stuff. This just made me want to sell my Jaguar and I don’t even own a Jaguar.” Psychology professor Geoffrey Miller said, “People aren’t going to buy your car based on garish, outdated, woke virtue-signalling. They’ll buy it if it’s better than a Tesla. It isn’t.” READ MORE

Jaguar | Copy Nothing | Woke | DEI

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President Barack Obama said Donald Trump is a lifetime member of the “global elite” who is trying to stir up in the U.S. the kind of anti-immigrant sentiment that drove Britain to vote itself out of the European Union.

EDITOR’S NOTE: The people of the UK exercised the power of a democratic society by voting for Brexit in the most stunning display of freedom this world has witnessed since the fall of the Berlin Wall under Ronald Reagan. But according to Obama, that amounts to nothing more than racism and anti-Muslim hatred. He also went on to imply that only racists would ever vote for Donald Trump. Nice to know how hardcore liberal democrats view our Constitutional freedoms, isn’t it? 

“There’s a xenophobia and anti-immigrant sentiment that’s flashing up not just in Great Britain but throughout Europe that has some parallels with what Mr. Trump has been trying to stir up here,” Obama said in an interview published Tuesday by NPR.

The president said that in his campaign for president, the real estate developer has sought to appeal to a sense of fear of newcomers and outsiders. He said the same strategy has been used by far-right leaders in Europe, including Marine Le Pen in France. Trump, he said, “embodies global elites” who are the subject of scorn in populist movements and has taken advantage of that position throughout his life.

“He’s hardly a legitimate spokesperson for a populist surge from working-class people on either side of the Atlantic,” Obama said.

Obama has vowed to campaign vigorously on behalf of presumptive Democratic nominee Hillary Clinton, who served as secretary of state in the president’s first term, and he has been stepping up the tempo of his criticism of Trump. He also threw his support behind U.K. Prime Minister David Cameron’s campaign to persuade Britons to reject withdrawal from the EU.

Trump is seeking to “tap into a fear that people may have about losing control and to offer some sort of big, nostalgic feelings about how we’ll make Britain great again, or we’ll make America great again,” Obama said. “The subtext for that is somehow that a bunch of foreigners and funny-looking people are coming in here and changing the basic character of the nation.”

Visiting Scotland the day after the Brexit vote, Trump compared the unexpected result with the upcoming U.S. election, saying Americans also wanted to take their country back.

“I really see a parallel between what is happening here and in the U.S.” Trump said, standing in front of his Turnberry golf course. In a statement after the vote, Trump said U.S. voters “will have the chance to re-declare their independence” in November.

During his yearlong campaign for the White House, Trump has proposed policies to ban Muslims from entering the U.S., build a border wall between the U.S. and Mexico and impose higher tariffs on countries involved in global trade. He recently has softened some of his stands, including modifying the blanket ban on Muslims to focus on immigrants from countries with links to terrorists and promising his immigration policies would have “heart.” source

THE European Union cannot rely on NATO to protect its member states from external threats and must develop a policy of collective defence that allows it to “act autonomously if and when necessary”

According to a new foreign policy document from the Brussels-based institution to be handed to EU leaders next week, a “credible European defence” is also essential to preserve good relations with the US.

EU foreign policy chief Federica Mogherini’s Global Strategy document states that “as Europeans we must take greater responsibility for our security”.

The white paper adds: “While NATO exists to defend its members — most of which are European — from external attack, Europeans must be better equipped, trained and organised to contribute decisively to such collective efforts, as well as to act autonomously if and when necessary.

“A more credible European defence is essential also for the sake of a healthy transatlantic partnership with the United States.”

While it stresses that “NATO remains the primary framework for most member states”, it goes on to urge EU members to “channel a sufficient level of expenditure to defence”.

The document will be seized on by Eurosceptics as proof of a plot to set up an EU army – a notion that has been widely dismissed by diplomats in Brussels and London.

The warning of a European army was at the core of the Brexit campaign and became a hot topic with both sides trading blows over the truth of claims Brussels wanted to create a NATO-style organisation.

America subsidises European defence by vastly outspending all other NATO members and the EU believes a stronger continental force would take the pressure off the Pentagon.

But while the latest EU policy document calls for joint working on matters of defence, it stops short of explicitly calling for the creation of an EU army, which would require treaty change. The head of the European Parliament Committee on Foreign Affairs, Elmar Brok, has also argued for “more cooperation in the European defence policy”.

Downing Street had previously stated there was “no prospect of an EU army”. However, with Britain out of Europe it will not be able to veto a treaty change on the combined force. source