A bizarre new DEI ad for car brand Jaguar has been widely mocked as ‘woke’ and ‘outdated’ by social media users.

Jaguar released a new logo treatment along with other branding today that they themselves describe as a ‘new era’, seismic change’ and ‘bold’. All three of those things are true, but in the worst possible way. Their branding looks like a cross between Andy Warhol and Max Headroom, with a healthy splash of woke DEI thrown in for good measure. That’s kind of funny when you consider one of their taglines is ‘copy nothing’. Missing from the new release were any and all images of a Jaguar car. Interesting choice. So what are they selling? Good question.

“Likewise also as it was in the days of Lot; they did eat, they drank, they bought, they sold, they planted, they builded; But the same day that Lot went out of Sodom it rained fire and brimstone from heaven, and destroyed them all. Even thus shall it be in the day when the Son of man is revealed.” Luke 17:28-30 (KJB)

Woke and DEI function as a virus for the mind, that once infected, cease to operate in any sort of a logical or rational way. Anything that becomes woke is always degraded, a laughingstock, woke has never once made anything it touches better. Woke and DEI, otherwise known as diversity equity and inclusion, are actually a form of mass hypnosis to create a hive mind that the people at the top control. Adolf Hitler and Nazi Germany are an excellent example of what it looks like when a hive mind is created and then taken over. What is Jaguar actually selling? The hive mind.

‘Woke’ and ‘outdated’ rebrand for classic car brand Jaguar roasted

FROM THE NY POST: The venerable British marque, now owned by Indian multinational Tata Group as part of Jaguar Land Rover Automotive, shared the 30-second clip on social media on Tuesday with the caption, “Copy nothing.”

Notably missing from the ad — which features similarly bold taglines like “create exuberant,” “live vivid” and “delete ordinary” — is an actual Jaguar. It opts instead for something more resembling a Paris fashion show, featuring a group of mixed-race, ambiguously gendered catwalk models in bright colors strutting and posing on abstract sets.

The clip has been viewed more than 6.6 million times on X, sparking backlash from many viewers.

“Do you sell cars?” Tesla chief executive Elon Musk wrote.

“Edgy. Will it sell cars?” another user asked.

“Umm, where are the cars in this ad? Is this for fashion?” a third said.

Jaguar’s X account replied, “Think of this as a declaration of intent.”

Replying to a similar post Jaguar wrote, “The story is unfolding. Stay tuned.”

“What in the actual hell is this,” another X user said.

“The future,” Jaguar hit back.

One X user said “All this ad tells me is to not buy your car,” while another called it “the worst ad I’ve ever seen.”

Another added, “You don’t have to do this humiliation ritual anymore, you can just post a short video of a nice car and call it good.”

Conservative filmmaker Robby Starbuck said, “Fire your marketing team and drop the woke stuff. This just made me want to sell my Jaguar and I don’t even own a Jaguar.” Psychology professor Geoffrey Miller said, “People aren’t going to buy your car based on garish, outdated, woke virtue-signalling. They’ll buy it if it’s better than a Tesla. It isn’t.” READ MORE

Jaguar | Copy Nothing | Woke | DEI

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

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“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

President Joe Biden on Tuesday caved to the Taliban and pledged to honor the August 31 withdrawal deadline for U.S. personnel in Afghanistan, Reuters reported.

If you were waiting and wondering if dementia patient and pretend president Joe Biden was going to do the right thing in Afghanistan, and work to make sure all Americans are evacuated, you can stop wondering, he’s made his decision. Joe Biden has bowed to the demands of the Taliban, and will allow thousands of Americans to now become their hostages and slaves as soon as the August 31 deadline passes. Yes, it’s really that bad, Biden is really making America take a dive. But there’s a reason.

“The wicked shall be turned into hell, and all the nations that forget God.” Psalm 9:17 (KJB)

That the people inside the shadow government that controls Biden and actually runs America are intentionally surrendering to the Taliban is without question, America is being dismantled brick by brick. When it is all said and done, we will no longer be a superpower, but will be places under the authority of the United Nations in the New World Order promised to us by then-president George H.W. Bush on September 11th, 1991. You think all this is a coincidence that it’s happening right before the 20th anniversary of 9/11. Tick, tock…

WE TOLD YOU IN 2020: THE END TIMES NEW WORLD ORDER PROMISED TO US BY GEORGE HW BUSH IS ABOUT TO BE DELIVERED THROUGH A JOE BIDEN AND KAMALA HARRIS PRESIDENCY

Joe Biden Caves to Taliban: Sticks with August 31 Withdrawal Deadline

FROM BREITBART NEWS: Biden’s decision comes after Taliban spokesman Zabihullah Mujahid said Tuesday morning that the terrorists will accept “no extensions” to the August 31 deadline. The Taliban reportedly met with CIA Director William Burns on Monday who negotiated face-to-face with Taliban leader and co-founder Abdul Ghani Baradar. They do not appear to have reached any agreement. Mujahid said he was “not aware” the CIA met with the Taliban, “but he did not deny that such a meeting took place,” the Associated Press observed. The CIA would neither confirm nor deny the negotiation.

Biden starts to WITHDRAW US troops from Kabul after snubbing Boris and G7 pleas to extend evacuation – leaving humiliated PM to plead with Taliban to keep letting people out despite their BAN on Afghans leaving source

The deadline of August 31, six days from Tuesday, was not Biden’s original withdrawal deadline. Biden broke the deal his predecessor, Donald Trump, negotiated with the Taliban to be out by May 1 of this year, extending the U.S. presence to September 11 before shortening it to the end of August.

Get Woke, Go Broke

That was the US embassy in Kabul less than 3 months ago, supporting LGBTQ community, and now they left them alone facing Taliban who will throw them over the roof if they knew they are gay people. pic.twitter.com/YKXuyCZiky

— Asaad Hanna (@AsaadHannaa) August 23, 2021

George Bush Sr New World Order Speech On September 11, 1991

Ten years to the day before the attacks on the World Trade Center, president George H.W. Bush stood up and announced there was a coming “new world order”.

Democrat Rep. Andy Kim: Biden “Will Not” Be Able To Finish Evacuation From Afghanistan By August 31

Jen Psaki Refuses To Say What The U.S. Would Do If An American Is Left Behind In Afghanistan

Joe Biden is the hapless husk being used to usher in the real president, Kamala Harris, and the America she will create is dark and terrifying, as she has promised it will be. Welcome to the New World Order.

On September 11th, 1991, President George HW Bush stood up before Congress and proclaimed that the United States and the United Nations was on the cusp of bringing in a New World Order. You can see that video below. Ten years later, on that exact, same day, an event took place which was of fundamental importance in bringing about that New World Order, we refer to that horrible day simply as 9/11. But that day was merely a setup for what we are experiencing right now.

“This know also, that in the last days perilous times shall come. For men shall be lovers of their own selves, covetous, boasters, proud, blasphemers, disobedient to parents, unthankful, unholy, Without natural affection, trucebreakers, false accusers, incontinent, fierce, despisers of those that are good, Traitors, heady, highminded, lovers of pleasures more than lovers of God; Having a form of godliness, but denying the power thereof: from such turn away.” 2 Timothy 3:1-5 (KJB)

Two things occurred in the immediate aftermath of 9/11 that are vital to the establishment of the New World Order – the creation of the dystopian Patriot Act, which is not patriotic in the least bit, and release of the world’s first, commercially available human implantable microchip. Now here we are in 2020, and the faceless global elites of the international Deep State finally have all their ducks in a row, and the process as of this writing is well under way. Joe Biden is the hapless husk being used to usher in the real president, Kamala Harris, and the America she will create is dark and terrifying, as she has promised it will be. Welcome to the New World Order, made possible by the Great Reset, all these things are connected.

THE GLOBAL ELITES ARE CALLING IT ‘THE GREAT RESET’ AND IT IS EXACTLY WHAT END TIMES BOOKS AND MOVIES HAVE BEEN WARNING YOU ABOUT FOR DECADES

If You Liked the ‘New World Order,’ You’ll Love ‘The Great Reset’

FROM BREITBART NEWS: By now you might have heard of the phrase “The Great Reset.”  It refers to the “opportunity”—that’s the eager noun often used by would-be Great Resetters—presented by Covid-19.  Yes, some think that we should look past the awful tragedy of the coronavirus and instead see great opportunity.  That is, the opportunity for a Great Reset: The wholesale re-engineering of economies and societies, with an eye toward not only combating the virus, but also achieving other goals, notably, fighting climate change. 

This phrase, the Great Reset, originated with Klaus Schwab, founder and chairman of the World Economic Forum (WEF).   A Breitbart News reader probably knows a lot about the WEF, which convenes every year in Davos, Switzerland; as James Delingpole has written of these confabs, they’re a place where “billionaires go to lecture millionaires on how ordinary people live.”   In addition, “Davos Men” and “Davos Women”—plus perhaps, others—gather elsewhere during the year, even as they produce a steady stream of “thought-leader” materials. 

Just this past May, Schwab announced a conference with world leaders and luminaries—including Prince Charles, that well-known expert on everything—to discuss his latest brainchild:

The meeting will see various guests from the public and private sector make contributions on how we can achieve a “Great Reset” of our global economic system in the post-COVID era.

And in July, Schwab published a book, COVID-19: The Great Reset, in which he argued:

The scope of change required is immense, ranging from elaborating a new social contract to forging improved international collaboration.  Immense but far from insurmountable, as the case for smart investment in the environment shows.

Since then, the phrase has gained steam.  On a September 29 video conference with the United Nations, Canadian Prime Minister Justin Trudeau declared that the current crisis provided an “opportunity of a reset.” 

Meanwhile, Time magazine published a cover story and special section entitled, yes, of course, “The Great Reset.”  The magazine introduced the idea by explaining:

The COVID-19 pandemic has provided a unique opportunity to think about the kind of future we want.  TIME partnered with the World Economic Forum to ask leading thinkers to share ideas for how to transform the way we live and work. 

And then the reader was presented with 23 guest essays elaborating on the subject, penned by everyone from Tony Blair, the former British prime minister; to Kristalina Georgieva, the head of the International Monetary Fund; to Prince Harry and Meghan, the self-exiled Duke and Duchess of Sussex, who are even more highly regarded than Prince Charles for their planetary problem-solving acumen.

FROM ADOLF HITLER TO 9/11, THE BUSH CRIME FAMILY HAS MADE THEMSELVES RICH WHILE WORKING TO USHER IN THE NEW WORLD ORDER. CLICK TO READ ALL ABOUT IT.

As an aside, we can observe that while Time was once one of the most important publications in America, these days, the title—now a web-only portal—is of interest mostly because it is the platform for the politically active Big Tech mogul, worth $10 billion, Marc Benioff.  So if a commoner wants to know what Benioff and his friends are thinking about, Time is a good place to find out. With so much coordinated hype, it’s little wonder that mentions of the phrase Great Reset, according to Google Trends, have multiplied 100-fold in the past year.  

Yet of course, whenever an elite meme gets that much traction, some are sure to see trouble, even a conspiracy; although, of course, it’s not a quite a conspiracy when it’s all out in public.  It’s more like, one could say, a movement: a movement of the elite to decide what’s good for us—and, of course, what’s good for the elite.  

Still, our betters were obviously worried about the growth of the meme #TheGreatReset—you never what the pitchfork populists can do—that the elite media were tasked with tamping things down a bit, so as to keep the yokels pacified.  Thus on November 17, The New York Times sought to swat down concerns with a piece headlined, “The baseless ‘Great Reset’ conspiracy theory rises again.”  Trust us, intones the Times.  Such fact-checking words should soothe populist fears, right?  

So what do the Great Resetters actually want to do?  

To read through their materials is to see that they mostly want to keep doing what they’re doing now, only more so.  That is, more trade, more international governance, more efforts to fight climate change, more aid and loan programs to ameliorate poverty, especially in Africa.  

For those more curious about the Great Reset, here are four articles — oops, make that five–from Breitbart News over the last six months on the movement.  The acerbic James Delingpole, for example, puts his cards down when he calls it “the latest code phrase for green global tyranny.”  To be sure, not everyone will agree with such a caustic assessment, and yet whether one sees the Great Reset as malign, benign, or somewhere in between, it’s undeniable that the phrase has potency, serving as a rallying point for Davos Men and Davos Women.   

Indeed, the Great Reset bids to be the latest proof of what conservative academic Richard Weaver wrote back in 1948, “Ideas Have Consequences.” 

Joe Biden is the hapless husk being used to usher in the real president, Kamala Harris, and the America she will create is dark and terrifying, as she has promised it will be. Welcome to the New World Order.

The New World Order: A Case Study in an Idea with Consequences

If we want to see the power of an ambitious idea when it’s injected into the global jet stream, we might consider the phrase “New World Order.”  Those words from 1990 set a predicate for American military intervention, around the world, over the next quarter-century, from Kuwait to Somalia to Haiti to Serbia to Afghanistan to Iraq to Libya to Syria.  

Of course, most Americans don’t think that all those interventions have been a good idea, costing, as they have, thousands of lives and trillions of dollars.  And yet public opinion, as we are seeing, can be bypassed, if not totally ignored. The U.S. is still actively engaged, for instance, in Afghanistan.

Yet back on September 11, 1991, when President George H. W. Bush spoke the words, “New World Order” to a joint session of Congress, the elite was ecstatic: Here is a chance to do global good!  To open up markets for Hollywood movies!  To bring to the U.S. more refugees to speed along diversity! 

As Bush said those 30 years ago, the end of the Cold War against the Soviet Union should not be an occasion for the U.S. to stand down and do less; it should be an opportunity to stand up and do more.  And the United Nations, he added, should be at the forefront: 

We are hopeful that the machinery of the United Nations will no longer be frozen by the divisions that plagued us during the cold war, that at last—long last—we can build new bridges and tear down old walls, that at long last we will be able to build a new world.

Warming to his internationalist theme, Bush continued:

We have a vision of a new partnership of nations . . . a partnership based on consultation, cooperation, and collective action, especially through international and regional organizations; a partnership united by principle and the rule of law and supported by an equitable sharing of both cost and commitment; a partnership whose goals are to increase democracy, increase prosperity, increase the peace, and reduce arms.

Here was his grand peroration to borderless globalism: 

I see a world of open borders, open trade and, most importantly, open minds; a world that celebrates the common heritage that belongs to all the world’s people, taking pride not just in hometown or homeland but in humanity itself.

And he closed with this ringing call to action: 

The world must know and understand: From this hour, from this day, from this hall, we step forth with a new sense of purpose, a new sense of possibilities. We stand together, prepared to swim upstream, to march uphill, to tackle the tough challenges as they come not only as the United Nations but as the nations of the world united.  And so, let it be said of the final decade of the 20th century: This was a time when humankind came into its own, when we emerged from the grit and the smoke of the industrial age to bring about a revolution of the spirit and the mind and began a journey into a new day, a new age, and a new partnership of nations.

Such words might make one woozy, but most of the elite, in both parties, loved Bush’s speech.  Neoconservatives looked forward to more wars, and liberals looked forward to more humanitarian rescue missions.  And so as a compromise at the pinnacle, neocons and liberals agreed to have both.  That is, wars and do-gooding–often at the same time.

The Power of Populism and Its Weakness

Interestingly, Bill Clinton proved to be even more of a do-gooding interventionist than Bush.  In fact, Clinton’s performance in office demonstrates the power of a big idea that ensorcels the elite; if enough muckety-mucks love the notion, politicians will simply ignore public opinion once they’re in office.  Similar elite ensorcelling was the story, too, of the Bush 43 and Obama administrations—and that’s how we got to “endless wars.”  

So the lesson, here, is that the people have to defend themselves, peacefully—and not just on election day.  That is, for their own sake, they must not only vote, but also stay engaged with politics; otherwise, the politicians, who once harkened to the siren song of the New World Order, will now be lured by The Great Reset.  In the face of such lures, only consistent popular pressure will keep the political class from looking around the world and seeing the need to “engage” and to “do more”—with someone else’s money, sons, and daughters. 

In other words, people need not only to vote, but also to organize.  Only organization will preserve the power and influence of an election in which the people spoke.  Yes, it’s only ongoing organization that can nudge politicians continuously, reminding them of what the voters want.  Otherwise, most pols, elected and re-elected, will settle into their terms of office and spend their time reading about themselves and listening to lobbyists and pressure groups—and we know what that will mean. 

The point here is not necessarily to create a new organization; any extant group,  sufficiently informed and energized, will do fine.  Yet the organization must be always vigilant in maintaining its principles, while reacting to news and events as they come.  

So now, today, Joe Biden: We must, to be perfectly practical, consider the real prospect that he will be the 46th president.  If he is, in fact, sworn in on January 20, who will be his White House policy team and Cabinet?  Will they be Great Resetters? READ MORE

George Bush Sr New World Order Speech On September 11, 1991

Ten years to the day before the attacks on the World Trade Center, president George H.W. Bush stood up and announced there was a coming “new world order”.

Sen. Kamala Harris: The Nationwide Protests Are A Movement. They’re Not Going To Stop

Back in June, before she was on the Joe Biden team, Kamala Harris told us the Black Lives Matter and ANTIFA riots, as deadly as they are, will never stop. Now as she stands on the verge of becoming the 47th president of the United States, her Black Lives Matter brown shirts are fueled, funded and ready to riot. Listen to her and believe her. 

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

• HOW TO DONATE: Click here to view our GoFundMe page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. Even all the way to South Africa. We even restarted our weekly radio Bible study on Sunday nights again, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

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“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJV)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

• HOW TO DONATE: Click here to view our GoFundMe page